Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

F4S Case Studies


How Canva Uses F4S

Learn how Canva uses our people analytics platform for rapidly building high performing teams, as well as to improve team communication, increase employee retention and identify ideal role fit.

Read more
Baraja | Rapid-Growth Startup

Baraja uses F4S to build a cohesive, high-performing team culture as it rapidly expands globally.

Read more
University of Technology Sydney

Read how University of Technology Sydney (UTS) uses F4S to identify and develop entrepreneurial talent in undergraduate students.

Read more
Ian and Christine (Part I)

Ian is a serial entrepreneur, and also a ‘big picture’ person. See how this has been a blessing and a curse in his business, and how his wife and co-founder Christine was the missing ingredient in their success.

Read more
Ian and Christine (Part II)

We return for part deux of Ian and Christine’s journey, where we find out how (after 15 attempts) they started using F4S to achieve new heights in their ventures, and reclaimed the most important things in their life.

Read more


Jarred Baker | Founder of Groupee

It's no secret that the majority of startups fail (Hint: it’s around 98%!). But, as founders like Jarred Baker show, it's possible to use these experiences to create something extraordinary. Read Jarred’s full story on our blog.

Rod Power | Business Coach

Rod Power is a business super-coach and facilitator to many key players in Sydney’s flourishing startup industry, including TechSydney. He uses F4S to help his clients reach their fullest potential in their chosen ventures.

Read more
Josie Alec | Healer & Founder

Meet the incredible Josie Alec. A passionate teacher, artist and singer-songwriter, she has long shared her vibrancy for life and Indigenous culture with the world, but she felt a burning drive to try something different...

Read more


Cocoon Capital | VC Fund

Cocoon Capital uses F4S to invest in high-potential founders in tech startups and to achieve a superior ROI.

Read more
SAP | Multinational Software Corp.

SAP uses the advanced people analytics data in F4S to create an intelligent mentor-mentee matching program.

Read more
Investible | Early Stage VC Fund

With the help of F4S, Investible has developed a comprehensive process to identify high-potential startup founders.

Read more
Diane Gatto | Carers Compass

Before founding Carers Compass, Diane worked as a change management specialist for global companies. Read how she used F4S to help a company thrive after a complicated company acquisition.

Read more
Annie Luu | Investible

Annie uses F4S extensively in her work as Head of Asia Expansion, Culture & Founder Coach at Investible. She suports teams, corporates & investors to work through blind spots to scale rapidly and harmoniously.

Read more

You're in good company.

For years, F4S has been the secret weapon of the world's highest performing leaders, teams, accelerators and investors.

Individual Uniqueness (Without a Label)

The success of a business lies in the uniqueness of the people, and what they bring to their work. I've spent 20+ years working with teams stuck in job descriptions. The collateral is a lack of creativity and disillusionment.
Finally, a tool that glorifies, accepts and assigns the uniqueness of an individual without a label. Thank you F4S!
Kelly Lawson
Coach & Co-founder, Uukoo

Amazing Tool for Team Dynamics

I have used F4S with a number of our start-ups to support investment due diligence; recruitment of co-founders; dealing with team dynamics and co-founder conflict.
It is an amazing tool, which has an incredible depth of detail and allows for greater understanding and application.
Mark Rowland
Co-founder, ROCeteer

Useful in Attracting & Retaining Talent

F4S can be useful in coaching and leading a high-performing organisation like Canva, particularly in attracting, motivating and retaining talent in this fast-paced generation.
Kei San Pablo
Former Country Manager, Canva (in Philippines)

Get the Most out of Work Relationships

F4S gave me a new level of understanding around my strengths and blind spots. It showed how we could maximize capabilities and minimize weaknesses of key personnel.
If you want to get the most out of yourself and business relationships, it's a no-brainer.
Adam Theobald
Co-founder, Ordermentum

Accelerated Coaching Results

If you're looking to add a cutting-edge People Analytics Tool to your toolkit, you're in the right place.
I utilise this tool with every client, and it has accelerated coaching results due to the high degree of accuracy. I cannot recommend this highly enough!
Dina Cooper
Founder & Coach, Hoogi

Invaluable in Backing Founders

All entrepreneurs love data for running their business, but fall short on having any data on themselves.
Since 2011, I've found F4S an invaluable asset as an angel investor in backing founders.
Trevor Folsom
Entrepreneur & Angel Investor

Know What You Need to Work On:

As an entrepreneur, there's nothing more powerful than growing your self-awareness.
F4S provides the opportunity to explore what's missing and what you need to work on to get ahead.
Emma Isaacs
Founder & CEO, Business Chicks

Powerful & Insightful

No other tool is as powerful or insightful to identify and develop entrepreneurs as F4S.
Creel Price
Co-founder & Director, Investible

Significantly Impacts Business

My co-founder and I used to have conversations and come away with different viewpoints of what was discussed
F4S provided us with valuable insights into our behavior, communication styles and blind spots, allowing us to understand each other better. It had a direct and significant impact on us and our business.
Renee Welsh
Co-founder & CEO, Booking Boss

Game-changer for Founders & Teams

Fingerprint For Success is a game-changer… it is an incredible resource to compare co-founders and teams. It helped us understand the teams better.
F4S also helped the teams understand each other better and gave our founders confidence through a better understanding of themselves.
Mick Liubinskas
Co-founder, muru-D Accelerator (Telstra)

People Strategy at Canva

F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths.)
F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale.
Cliff Obrecht
Co-founder & COO, Canva
500 startups logo

Get started today

Book your free demo, download a guide or get started in the app.

Divider imageDivider image