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Marlee Case Studies

Teams

How Canva Uses Marlee

Discover how Canva uses Marlee’s collaboration and performance AI to build high-performing teams, boost retention, and improve team connection.

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University of Technology Sydney

Marlee supports university undergraduate programs in entrepreneurship, developing work-ready leaders to drive the deep tech solutions of the future.

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Baraja | Rapid-Growth Startup

Baraja’s founders use Marlee to shape culture, align leadership, and strengthen collaboration as the company scales across four continents.

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Ian and Christine (Part I)

Ian is a serial entrepreneur, and also a ‘big picture’ person. See how this has been a blessing and a curse in his business, and how his wife and co-founder Christine was the missing ingredient in their success.

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Ian and Christine (Part II)

We return for part deux of Ian and Christine’s journey, where we find out how (after 15 attempts) they started using F4S to achieve new heights in their ventures, and reclaimed the most important things in their life.

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Personal

Jarred Baker | Founder of Groupee

It's no secret that the majority of startups fail (Hint: it’s around 98%!). But, as founders like Jarred Baker show, it's possible to use these experiences to create something extraordinary. Read Jarred’s full story on our blog.

Rod Power | Business Coach

Rod Power is a business super-coach and facilitator to many key players in Sydney’s flourishing startup industry, including TechSydney. He uses Marlee to help founders reach their fullest potential in their chosen ventures.

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Josie Alec | Healer & Founder

Meet the incredible Josie Alec. A passionate teacher, artist and singer-songwriter, she has long shared her vibrancy for life and Indigenous culture with the world, but she felt a burning drive to try something different...

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Companies

Diane Gatto | Enterprise Change and Transformation

As a change management specialist, Diane uses Marlee to guide teams through AI-powered transformation, helping enterprises build productive, people-first cultures.

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Investible | Early-Stage Venture Capital Fund

With Marlee’s insights, Investible built a sharper way to spot high-potential founders early and support their journey to scale.

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Annie Luu | Investible

Annie Luu uses Marlee extensively in her work with Investible, coaching high-potential founders to build cultures that scale rapidly and harmoniously.

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Cocoon Capital | VC Fund

With Marlee, Cocoon Capital uncovers high-potential founders across Southeast Asia and invests with greater confidence, clarity, and return potential.

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SAP | Multinational Software Corp.

Marlee brings people insights to SAP’s mentorship programs—matching work styles, reducing bias, and helping women leaders develop with confidence.

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You're in good company.

For years, Marlee has been the secret weapon of the world's highest performing leaders, teams, accelerators and investors.

Individual Uniqueness (Without a Label)

The success of a business lies in the uniqueness of the people, and what they bring to their work. I've spent 20+ years working with teams stuck in job descriptions. The collateral is a lack of creativity and disillusionment.
Finally, a tool that glorifies, accepts and assigns the uniqueness of an individual without a label. Thank you Marlee!
Kelly Lawson
Coach & Co-founder, Uukoo

Amazing Tool for Team Dynamics

I have used Marlee with a number of our start-ups to support investment due diligence; recruitment of co-founders; dealing with team dynamics and co-founder conflict.
It is an amazing tool, which has an incredible depth of detail and allows for greater understanding and application.
Mark Rowland
Co-founder, ROCeteer

Useful in Attracting and Retaining Talent

Marlee can be useful in coaching and leading a high-performing organisation like Canva, particularly in attracting, motivating and retaining talent in this fast-paced generation.
Kei San Pablo
Former Country Manager, Canva (in Philippines)

Get the Most out of Work Relationships

Marlee gave me a new level of understanding around my strengths and blind spots. It showed how we could maximize capabilities and minimize weaknesses of key personnel.
If you want to get the most out of yourself and business relationships, it's a no-brainer.
Adam Theobald
Co-founder, Ordermentum

Accelerated Coaching Results

If you're looking to add a cutting-edge People Analytics Tool to your toolkit, you're in the right place.
I utilise this tool with every client, and it has accelerated coaching results due to the high degree of accuracy. I cannot recommend this highly enough!
Dina Cooper
Founder & Coach, Hoogi

Invaluable in Backing Founders

All entrepreneurs love data for running their business, but fall short on having any data on themselves.
I've found Marlee an invaluable asset as an angel investor in backing founders.
Trevor Folsom
Entrepreneur & Angel Investor

Know What You Need to Work On:

As an entrepreneur, there's nothing more powerful than growing your self-awareness.
Marlee provides the opportunity to explore what's missing and what you need to work on to get ahead.
Emma Isaacs
Founder & CEO, Business Chicks

Powerful & Insightful

No other tool is as powerful or insightful to identify and develop entrepreneurs as Marlee.
Creel Price
Co-founder & Director, Investible

Significantly Impacts Business

My co-founder and I used to have conversations and come away with different viewpoints of what was discussed
Marlee provided us with valuable insights into our behavior, communication styles and blind spots, allowing us to understand each other better. It had a direct and significant impact on us and our business.
Renee Welsh
Co-founder & CEO, Booking Boss

Game-changer for Founders & Teams

Marlee is a game-changer… it is an incredible resource to compare co-founders and teams. It helped us understand the teams better.
Marlee also helped the teams understand each other better and gave our founders confidence through a better understanding of themselves.
Mick Liubinskas
Co-founder, muru-D Accelerator (Telstra)

People Strategy at Canva

Marlee has helped me understand how I work and improved how I work with others (as I now understand key strengths.)
Marlee is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale.
Cliff Obrecht
Co-founder & COO, Canva
500 startups logo
SAP
Atlasssian
KPMG
Techsauce
ZOHO

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