People Analytics

Measure 48 distinct traits that influence how you work, communicate and make decisions—with a report that's as unique as your fingerprint.
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People analytics uses human cognitive and behavioral data to shine a light on the way people think, act, and communicate at work. This has far-reaching implications for anyone leading a team.

More than 20 years ago, F4S founder and researcher Michelle Duval began a study on the motivations of the world's top business builders and entrepreneurs. What differed between those who succeeded and those who failed? What made someone more likely to start and exit a business quickly rather than grow a business over the long-term?

F4S takes the insights Michelle gleaned from her research, expands on them to include new roles outside of entrepreneurship, and puts them into a people analytics software tool that helps individuals, teams, and companies understand what motivates them and how to collaborate better.

Outcomes with F4S:

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Help managers and leaders better understand, motivate, and communicate with their teams.

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Identify and even prevent areas of team friction caused by differing work styles.

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Make meaningful predictions about team dynamics and performance.

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What F4S people analytics can do for your team

Team Culture

Assess the overall feel of your team based on how their individual preferences intersect or diverge, and track changes over time.

Team Affinities

See where your team’s interests and motivations align, creating energy, enjoyment and “flow” within the group.

Power of Differences

Identify potential friction points and learn how to harness the power of differences on your team and channel it toward shared goals.

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Overcome unconscious bias with data.

We all have biases. These can cloud our judgment when it comes to the recruiting process, hiring, and performance management. With people analytics, you can overcome biases and make data-driven decisions.

“I have personally gotten a lot from F4S. It has really helped me understand the way I work, as well as my blind spots. It helps me work better with others, as I now understand their key drivers and strengths.

F4S has become a central component of our people growth strategy at Canva and will empower us to harness our unique culture and optimise performance as we scale the team.”

Cliff Obrecht
Co-founder & COO, Canva

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Uncover motivations, not personality.

Far from a personality test, F4S measures motivations (also known as work traits, affinities, or preferences).

Top motivations are areas of focus that energize a person, whereas blind spots are areas that someone tends to give less attention to.

If you want to strategically increase (or decrease) a specific trait, we've even got AI and human coaches on deck to help!

"F4S has been crucial for our Baraja teams, we have a debrief for all new team formations. It gives us direction for team compositions, hiring and conflict resolutions. There are so many “’AHA” moments."

Reshmi Buthello
VP of People & Culture, Change Management expert at Baraja

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Get easy-to-understand reports.

You'll love the visualization tools that show your data at a glance and how your team stacks up.

You can also use our Benchmark Tool for talent management or to see how each team member stacks up against industry top performers. Our Power of Difference custom report is easily visualized to uncover potential issues from conflicting traits.

"F4S is an indispensable tool for any agile company's arsenal. With the revolutionary and easy to understand insights it gives, a person can see at-a-glance their own behaviors and motivations, and measure themselves against others in their own team, other companies and successful entrepreneurs. It is my most highly utilized and recommended business management tool."

Heather Wilde
Unicorn Whisperer, CTO (ex Head of Support for Evernote)

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How to use F4S for talent acquisition


Live demo: F4S for teams


People strategy for rapid growth


High-performing team culture


Identify the world's best founders


Remote team building activities


Data-enhanced mentor matching


Founder mindset research with Startup Genome


How to predict startup success


Support undergrad entrepreneurs


Achieve a high ROI for partners


How to resolve team conflict

Behind the successful people you know, there’s a coach.

The world’s top companies use us to bring out the best in their teams:
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"F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths.)

F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale."

Cliff Obrecht
Co-founder & COO, Canva

Get started today

Book your free demo, download a guide or get started in the app.

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How optimal health coaching can help you achieve your goals

Are you struggling to shift stubborn excess weight or get a good night’s sleep? Or, perhaps no matter how hard you try, you just can’t seem to motivate yourself to exercise or eat healthily long-term?

If any of the above sounds familiar, you will benefit from Fingerprint For Success (F4S) optimal health coaching.

In our busy daily lives, overall wellness is something that many of us overlook. We tend to push our health to the side unless a serious medical condition forces us to think about it.

Yet, our physical wellbeing is something that affects every area of our lives – from our job readiness to our relationships. How you feel from the inside out has an enormous impact on how you show up in the world.

Working with a health coach allows you to take the reins of your life and start feeling your best again.

Outcomes with F4S:

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Supercharge your progress toward your health and fitness goals

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Master your emotional health and feel calmer and more centered

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Boost your energy levels and leap out of bed each morning

Who optimal health coaching can help

Whether you’re trying to increase your energy levels, lose weight or develop healthy habits, optimal health coaching is for everyone.

Individuals of all different ages and levels of health come to us at F4S, with a wide variety of goals.

Some examples of people who may benefit from wellness coaching include:

  • Those with a big fitness goal (such as running a half-marathon), who are looking to improve their endurance and heart rate
  • Busy individuals looking to better manage stress and become more resilient
  • People managing a chronic health condition or debilitating illness
  • Anyone recovering from burnout or long COVID symptoms
  • Parents looking to make healthy homemade meals for their family
  • People seeking a sustainable approach to weight loss through healthy nutrition habits

Regardless of your current health status, F4S has a coaching program to fit your needs.

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Our optimal health coaching approach

Backed by 20 years of research, the F4S assessment helps you understand your unique motivations and blind spots.

With an extensive background in health coaching, our founder Michelle Duval has a deep understanding of how optimal wellness affects our ability to reach life and career goals.

At the end of the day, being healthy and happy is what everyone truly desires. However, we are all unique and the journey to get there is going to look different for everyone. Understanding what makes you tick will allow you to forge that path more effectively. F4S’s free assessment empowers you with these valuable insights.

If you are part of a team, you can also use the F4S assessment to better understand the work styles and motivations of your team members. Research shows that effective collaboration and communication lead to better psychological safety¹. So, using these insights to foster meaningful connections can create healthier and happier teams.

  1. To take the assessment, create a free account. Once completed, you will be able to access your comprehensive report via the dashboard and by email
  2. If you are sharing with your team, set up your project team and invite each team member
  3. Team members will receive a link to their assessment via email. Once they take the assessment, they will be able to see their individual results
  4. Once they have completed it, you will be able to use our Insights tool to compare team members’ motivation and communication preferences
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Our free report is over 90% accurate and measures 40 different motivations – for a result that’s as unique as your fingerprint. You’ll get unparalleled insights into:

  • The soft (human) skills and strengths you can use to your advantage
  • Untapped opportunities that can unlock your progress towards your goals
  • Personalized recommendations to accelerate your personal development
  • The blind spots (traits outside your conscious awareness) that may be getting in the way of your goals

You can use the F4S platform to set goals in your health, life, and career. Using revolutionary AI and data science, our coach has an amazing ability to identify exactly what you need to do to bring your goals to life. You’ll get a curated queue of the best coaching programs to help you achieve your dreams. 

Our online coaching sessions are free, and only take 5-10 minutes. Developed by some of the best scientific minds, our AI Coach Marlee provides personalized advice and coaching. The sessions are also completely flexible, so they can work with your lifestyle – not the other way around.

Wondering how many coaching programs you should take at once? It's completely up to you, but we recommend focusing on just one at a time before moving on to the next. Using this structured process, 90% of our users achieve their goals in just 4-9 weeks.

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Introducing AI health coach, Marlee

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Designed and developed by F4S founder, Michelle Duval, Marlee is a smart AI coach that delivers personalized coaching programs based on your unique wellness goals. Each online coaching session takes less than 15 minutes, and you'll have two coaching sessions per week. The best part is, it comes at no additional cost to your free assessment.

In a typical coaching session with Marlee, it will:

  • Help you determine which action steps you should take that week to bring you closer to your goal 🎯
  • Hold you accountable to the plan you set – to increase the likelihood you'll stick to it 💪
  • Ask you relevant questions to help you reflect on any obstacles or blind spots you encounter 🔍
  • Celebrate your wins with you! 🎊

This is the proven process all great coaches use – whether they're human or AI. We've simply turned it into an accessible process that can be used by everyone, not just the elite few who can afford health coaching. 

Wondering if AI can really be as good as a real-life health coach? Our scientifically developed product has been intentionally designed to provide the same personal attention as a one-to-one coaching session. Coach Marlee receives an average of 4.2+ stars (out of 5) overall rating from our users. These stats indicate that it is even more effective than the average real-life coach.

However, if at any point you decide you would prefer to chat to a human coach, we've got you covered. Just let Marlee know and it will refer you to one of our world-class coaches.

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Why health coaching is important

You might be wondering 'Wait, but isn't health coaching just a pyramid scheme for weight loss programs?'. While it's true that some Multi-Level Marketing (MLM) programs are marketed as wellness coaching, there are many genuine coaches who impact peoples’ lives. Otherwise, there is no correlation between health coaching and MLMs.

Put simply, a health coach is someone who helps people make sustainable lifestyle choices. They guide, support, and encourage their clients to build a healthy lifestyle that works for them. Health coaches are also important allied health partners who can work with medical professionals to achieve better outcomes for their patients.

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Research shows that health coaching can have important clinical improvements for a variety of chronic illness risk factors, such as blood pressure, fasting glucose, body weight, BMI and cardiorespiratory fitness². Plus, another study found that 85% of the risk of chronic disease is due to environmental factors³. By helping people carry out beneficial health behaviors, coaches could potentially save healthcare systems millions of dollars down the line.

Health coaching matters on an individual level, too. After all, health isn't just about the absence of diseases but rather, living to your full potential. Research shows that self-described healthy people are 20% happier on average⁴. Plus, they tend to have better career outcomes and earn more money⁵.

When you're healthy, you can show up as the best version of yourself in every part of your life – whether it's with your teammates in the office, or in your personal relationships and family.

Frequently asked questions

What is an optimal health coach?

An optimal health coach is someone who helps clients make intentional decisions about their wellness. Sometimes referred to as integrative health coach, they look at the big picture of how you want to feel every day. They are different from a personal trainer or a nutritionist, as they typically won't tell you what workouts to do or how many calories per day to eat (unless they have additional qualifications). However, they will be able to help you break goals down into achievable steps.

Is there evidence for health coaching?

Yes, research shows that health coaching can help individuals, organizations and medical providers achieve better health outcomes.

How can a health coach help me?

Working with an optimal health coach can help you gain control over health issues including:

  • Restorative sleep
  • Physical symptoms such as chronic inflammation
  • Chronic disease and medical conditions (in addition to working with professional healthcare providers).
  • Weight gain
  • Overcoming food challenges (such as sticking to FODMAP or another form of elimination diet)
  • Blood pressure levels
  • Sexual health and fertility care
  • Muscle loss due to aging

Ready to experience F4S’s incredible process for yourself? Take your free assessment today to kickstart your optimum health coaching journey.

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  1. Kim, S et al. (2020) 'How Psychological Safety Affects Team Performance: Mediating Role of Efficacy and Learning Behavior.' Available at: https://www.frontiersin.org/articles/10.3389/fpsyg.2020.01581/full
  2. Kivela, K et al. (2014) ‘The Effects Of Health Coaching on Adult Patients With Chronic Diseases: A Systematic Review.' Available at: https://pubmed.ncbi.nlm.nih.gov/25127667/
  3. Rappaport, S (2016) 'Genetic Factors Are Not the Major Causes of Chronic Diseases.' Available at: https://pubmed.ncbi.nlm.nih.gov/27105432/
  4. Guo, T et al. (2011) 'Economic Determinists of Happiness.' Available at: https://www.zdnet.com/article/study-suggests-health-not-wealth-determines-happiness/
  5. Herndon, M. (2019) 'Correlations Between Health and Wealth.' Available at: https://oneop.org/2019/08/08/correlations-between-health-and-wealth