Personal Coaching

Our A.I. and human coaches offer world-class (scalable!) coaching programs to help get you and your team to peak performance.
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While the F4S assessment helps you understand your top motivations and blind spots, awareness is only the beginning.

Our A.I. and human coaches take it to the next level by posing questions for deeper reflection while challenging you to step outside of your comfort zone and creating a space for you to experiment, fail and recalibrate–and they're totally scalable for even the fastest growing teams.

Our unique programs are revolutionizing personal growth and organizational wellbeing while developing strong and efficient teams that work happily and harmoniously together.

The result? Your team can realize their full potential and do their best work, every day.

Outcomes with F4S:

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Radically improve personal and team wellbeing, quickly.

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Build new skills, take great pride in your work, and foster trust among teammates.

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Cultivate loyal team members who see you’re willing to invest in their development.

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A few coaching programs you'll love:

Big Picture Thinker

Bogged down in the details? Learn to zoom out and enjoy the spark of creativity that big-picture thinking can bring.

Goal Catcher

You’ve got big personal and professional goals—and Coach Marlee’s got a plan to help you reach them. It'’ll help you get motivated to crush your coaching goals in 8-weeks.


This one-of-a-kind program helps beat overwhelm, burnout and stress while fostering work-life balance.

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Your coaching journey starts with the F4S work style assessment.

Based on more than 20 years of research, the F4S work style assessment helps you and your team identify work motivations and blind spots.

"There's a lot of focus on hard skills. But at a company, what's absolutely critical is communication and soft skills - the things most companies don't spend enough time focusing on. And F4S has been an amazing tool to help us do that."

Melanie Perkins
Co-founder and CEO, Canva

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Introducing coaching sessions with Coach Marlee

Our coaching practices are designed and developed by F4S founder, Michelle Duval, who is a pioneer in the coaching industry. Marlee is a smart AI coach that delivers personalized coaching programs based on your unique working style.

The best part? Everyone can enjoy a free coaching program with our Starter Plan and only takes 10 -15 minutes each week!

"Coaching with Marlee was simply amazing. It really helped me to reflect on my decision making style in a new light and boosted my confidence. I 200% recommend!"

Anonymous Coachee
After taking our coaching program 'Big Picture Thinking'

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Invite your team. Work better together.

Compare and contrast your team's work style and motivations. Differences can improve your team's performance but only if members know how to harness it.

F4S coaching programs do that by helping your whole team work better together—and they're scalable for big teams!

"Coaching with Marlee helped me build deeper levels of self-esteem and how I value myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try."

Anonymous Coachee
After taking our coaching program 'Trust Your Gut Feel'

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How to use F4S for talent acquisition


Live demo: F4S for teams


How to resolve team conflict


Identify the world's best founders


People strategy for rapid growth


High-performing team culture


Remote team building activities


Data-enhanced mentor matching


Achieve a high ROI for partners

Behind the successful people you know, there’s a coach.

The world’s top companies use us to bring out the best in their teams:
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"F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths.)

F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale."

Cliff Obrecht
Co-founder & COO, Canva

Get started today

Book your free demo, download a guide or get started in the app.

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How optimal health coaching can help you achieve your goals

Are you struggling to shift stubborn excess weight or get a good night’s sleep? Or, perhaps no matter how hard you try, you just can’t seem to motivate yourself to exercise or eat healthily long-term?

If any of the above sounds familiar, you will benefit from Fingerprint For Success (F4S) optimal health coaching.

In our busy daily lives, overall wellness is something that many of us overlook. We tend to push our health to the side unless a serious medical condition forces us to think about it.

Yet, our physical wellbeing is something that affects every area of our lives – from our job readiness to our relationships. How you feel from the inside out has an enormous impact on how you show up in the world.

Working with a health coach allows you to take the reins of your life and start feeling your best again.

Outcomes with F4S:

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Supercharge your progress toward your health and fitness goals

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Master your emotional health and feel calmer and more centered

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Boost your energy levels and leap out of bed each morning

Who optimal health coaching can help

Whether you’re trying to increase your energy levels, lose weight or develop healthy habits, optimal health coaching is for everyone.

Individuals of all different ages and levels of health come to us at F4S, with a wide variety of goals.

Some examples of people who may benefit from wellness coaching include:

  • Those with a big fitness goal (such as running a half-marathon), who are looking to improve their endurance and heart rate
  • Busy individuals looking to better manage stress and become more resilient
  • People managing a chronic health condition or debilitating illness
  • Anyone recovering from burnout or long COVID symptoms
  • Parents looking to make healthy homemade meals for their family
  • People seeking a sustainable approach to weight loss through healthy nutrition habits

Regardless of your current health status, F4S has a coaching program to fit your needs.

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Our optimal health coaching approach

Backed by 20 years of research, the F4S assessment helps you understand your unique motivations and blind spots.

With an extensive background in health coaching, our founder Michelle Duval has a deep understanding of how optimal wellness affects our ability to reach life and career goals.

At the end of the day, being healthy and happy is what everyone truly desires. However, we are all unique and the journey to get there is going to look different for everyone. Understanding what makes you tick will allow you to forge that path more effectively. F4S’s free assessment empowers you with these valuable insights.

If you are part of a team, you can also use the F4S assessment to better understand the work styles and motivations of your team members. Research shows that effective collaboration and communication lead to better psychological safety¹. So, using these insights to foster meaningful connections can create healthier and happier teams.

  1. To take the assessment, create a free account. Once completed, you will be able to access your comprehensive report via the dashboard and by email
  2. If you are sharing with your team, set up your project team and invite each team member
  3. Team members will receive a link to their assessment via email. Once they take the assessment, they will be able to see their individual results
  4. Once they have completed it, you will be able to use our Insights tool to compare team members’ motivation and communication preferences
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Our free report is over 90% accurate and measures 40 different motivations – for a result that’s as unique as your fingerprint. You’ll get unparalleled insights into:

  • The soft (human) skills and strengths you can use to your advantage
  • Untapped opportunities that can unlock your progress towards your goals
  • Personalized recommendations to accelerate your personal development
  • The blind spots (traits outside your conscious awareness) that may be getting in the way of your goals

You can use the F4S platform to set goals in your health, life, and career. Using revolutionary AI and data science, our coach has an amazing ability to identify exactly what you need to do to bring your goals to life. You’ll get a curated queue of the best coaching programs to help you achieve your dreams. 

Our online coaching sessions are free, and only take 5-10 minutes. Developed by some of the best scientific minds, our AI Coach Marlee provides personalized advice and coaching. The sessions are also completely flexible, so they can work with your lifestyle – not the other way around.

Wondering how many coaching programs you should take at once? It's completely up to you, but we recommend focusing on just one at a time before moving on to the next. Using this structured process, 90% of our users achieve their goals in just 4-9 weeks.

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Introducing AI health coach, Marlee

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Designed and developed by F4S founder, Michelle Duval, Marlee is a smart AI coach that delivers personalized coaching programs based on your unique wellness goals. Each online coaching session takes less than 15 minutes, and you'll have two coaching sessions per week. The best part is, it comes at no additional cost to your free assessment.

In a typical coaching session with Marlee, it will:

  • Help you determine which action steps you should take that week to bring you closer to your goal 🎯
  • Hold you accountable to the plan you set – to increase the likelihood you'll stick to it 💪
  • Ask you relevant questions to help you reflect on any obstacles or blind spots you encounter 🔍
  • Celebrate your wins with you! 🎊

This is the proven process all great coaches use – whether they're human or AI. We've simply turned it into an accessible process that can be used by everyone, not just the elite few who can afford health coaching. 

Wondering if AI can really be as good as a real-life health coach? Our scientifically developed product has been intentionally designed to provide the same personal attention as a one-to-one coaching session. Coach Marlee receives an average of 4.2+ stars (out of 5) overall rating from our users. These stats indicate that it is even more effective than the average real-life coach.

However, if at any point you decide you would prefer to chat to a human coach, we've got you covered. Just let Marlee know and it will refer you to one of our world-class coaches.

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Why health coaching is important

You might be wondering 'Wait, but isn't health coaching just a pyramid scheme for weight loss programs?'. While it's true that some Multi-Level Marketing (MLM) programs are marketed as wellness coaching, there are many genuine coaches who impact peoples’ lives. Otherwise, there is no correlation between health coaching and MLMs.

Put simply, a health coach is someone who helps people make sustainable lifestyle choices. They guide, support, and encourage their clients to build a healthy lifestyle that works for them. Health coaches are also important allied health partners who can work with medical professionals to achieve better outcomes for their patients.

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Research shows that health coaching can have important clinical improvements for a variety of chronic illness risk factors, such as blood pressure, fasting glucose, body weight, BMI and cardiorespiratory fitness². Plus, another study found that 85% of the risk of chronic disease is due to environmental factors³. By helping people carry out beneficial health behaviors, coaches could potentially save healthcare systems millions of dollars down the line.

Health coaching matters on an individual level, too. After all, health isn't just about the absence of diseases but rather, living to your full potential. Research shows that self-described healthy people are 20% happier on average⁴. Plus, they tend to have better career outcomes and earn more money⁵.

When you're healthy, you can show up as the best version of yourself in every part of your life – whether it's with your teammates in the office, or in your personal relationships and family.

Frequently asked questions

What is an optimal health coach?

An optimal health coach is someone who helps clients make intentional decisions about their wellness. Sometimes referred to as integrative health coach, they look at the big picture of how you want to feel every day. They are different from a personal trainer or a nutritionist, as they typically won't tell you what workouts to do or how many calories per day to eat (unless they have additional qualifications). However, they will be able to help you break goals down into achievable steps.

Is there evidence for health coaching?

Yes, research shows that health coaching can help individuals, organizations and medical providers achieve better health outcomes.

How can a health coach help me?

Working with an optimal health coach can help you gain control over health issues including:

  • Restorative sleep
  • Physical symptoms such as chronic inflammation
  • Chronic disease and medical conditions (in addition to working with professional healthcare providers).
  • Weight gain
  • Overcoming food challenges (such as sticking to FODMAP or another form of elimination diet)
  • Blood pressure levels
  • Sexual health and fertility care
  • Muscle loss due to aging

Ready to experience F4S’s incredible process for yourself? Take your free assessment today to kickstart your optimum health coaching journey.

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  1. Kim, S et al. (2020) 'How Psychological Safety Affects Team Performance: Mediating Role of Efficacy and Learning Behavior.' Available at: https://www.frontiersin.org/articles/10.3389/fpsyg.2020.01581/full
  2. Kivela, K et al. (2014) ‘The Effects Of Health Coaching on Adult Patients With Chronic Diseases: A Systematic Review.' Available at: https://pubmed.ncbi.nlm.nih.gov/25127667/
  3. Rappaport, S (2016) 'Genetic Factors Are Not the Major Causes of Chronic Diseases.' Available at: https://pubmed.ncbi.nlm.nih.gov/27105432/
  4. Guo, T et al. (2011) 'Economic Determinists of Happiness.' Available at: https://www.zdnet.com/article/study-suggests-health-not-wealth-determines-happiness/
  5. Herndon, M. (2019) 'Correlations Between Health and Wealth.' Available at: https://oneop.org/2019/08/08/correlations-between-health-and-wealth