VCs & Accelerators

Investing is risky, especially with early-stage startups that lack financial metrics. What if you could de-risk the process by relying on more than just slide decks, business plans and your instinct?

With Marlee, you can. Regardless of stage, all startups have one critical dataset: people analytics. Based on 20+ years of research, Marlee identifies founders’ key strengths and blind spots across 48 different traits—and benchmarks the results against ‘Success Factor Models’ to tell you the level of risk.

Take the guesswork out of investment and watch your portfolio flourish.

Outcomes with Marlee

• Gain insights into how founders lead, how quickly they take action and achieve goals.
• Compare team dynamics against the benchmark to better predict venture success.
• Help founders overcome blind spots so you can get high returns on your portfolio.

How Marlee identifies & develops entrepreneurial talent

Unparalleled Insights

It takes more than a great idea to make a venture succeed. Marlee evaluates founding team attitudes to help you know if a team is well-equipped to execute their vision.

Benchmark Against Success

Our benchmarking tool shows you how each member’s attitudes stack up against the most successful entrepreneurs we’ve studied in more than 20 years of research.

AI-Powered Coaching

Picking the right companies is only half the battle; continued growth is critical. Marlee’s personalized coaching programs help to increase the key traits needed for success.

How It Works

It all starts with the Marlee motivational analysis.

Based on more than 20 years of research, the Marlee motivational analysis helps you and your team identify blindspots and work motivations.

There's a lot of focus on hard skills. But at a company, what's absolutely critical is communication and soft skills - the things most companies don't spend enough time focusing on. And Marlee has been an amazing tool to help us do that.

Melanie Perkins
Co-founder & CEO, Canva

Personalized, scalable coaching solutions.

Designed and developed by Marlee founder, Michelle Duval, Marlee is a smart AI coach that delivers personalized coaching programs based on your unique working style.

The best part? They’re free and only take a few minutes!

No other tool is as powerful or insightful to identify and develop entrepreneurs as Marlee.

Creel Price
Co-founder & Director, Investible

Invite the whole team. Optimize for success.

Compare and contrast your team's work style and motivations. Differences can improve your team's performance, but only if members know how to harness it.

Marlee coaching programs do that by helping your whole team work better together.

All entrepreneurs love data for running their business, but fall short on having any data on themselves. Since 2011, I've found Marlee an invaluable asset as an angel investor in backing founders.

Trevor Folsom
Entrepreneur & Angel Investor, Investible