Try coaching for free  >

What motivates you?

Gain a deeper understanding of your personal motivations and unique work styles to bring out the best in you and your team.

A happy and high performing team at work

Trusted by teams in 70,000+ organizations from 190 countries

With 90%+ reliability for measuring motivations at work
amazon logo
meta logo
500 startups logo
google logo
deloitte logo
microsoft logo
IBM logo
accenture logo
Apple logo
Hubspot logo
L'oreal logo
illustration of chat bubbles

An evidence-based approach

Backed by more than 2 decades of motivational research, our technology equips you with the knowledge to leverage strengths and individual differences in complementary ways.

A tool in F4S app that shows level of motivation
A group of cards from f4s app showcasing ones match to different motivation
illustration of  lightning in motion

Uncover your talents

Our science-backed questions measure 48 different motivations and are more than 90% accurate. Identify your motivations, strengths, and blind spots, for a result that's as unique as your fingerprint.

Icon of an arrow with a frame pointing up

XFactor success models

Do you have what it takes to achieve success? Assess and rank your potential for next-level success against industry benchmarks.

XFactors in F4S App

How Fingerprint for Success works

Say goodbye to guesswork: Our revolutionary analytics are more than 90% reliable at forecasting personal and team motivations, behaviors, and performance.
A mobile screen showing different options of motivational goals
Step 1

Tell us what motivates you

Answer questions on your work style. The more questions you answer, the more accurate Marlee's coaching support will be.

Some cards showing F4S coaching programs
Step 2

Gain insights about yourself and your team

You can Ask Marlee any question, whether it’s ‘What are the potential areas of conflict between me and Sara?’ or ‘Would Rhe and Ki work well together?’ Receive razor-sharp insights instantly based on the personal motivations of you and your team.

A screenshot of AI Coach Marlee having a chat with a user
Step 3

Set a goal and start AI coaching

Set a personal or professional goal and Marlee will recommend a coaching program to help you achieve it. Marlee will keep you on track with twice-weekly AI coaching at a time that suits you.

Why is it important to understand motivations?

Understanding yourself and others helps you to bring out the best in everyone. With greater self-awareness, you can make better decisions, leverage your strengths, and choose a career and workplace you’ll thrive in.

Understand yourself

tick icon

Understand what motivates you

tick icon

Feel safe to be yourself, no matter where you are

tick icon

Uncover the blind spots that unconsciously block your success

tick icon

Achieve peak performance by developing any blind spots

tick icon

Understand what you enjoy, versus what drains your energy to improve your well-being

tick icon

Uncover what it takes to reach your goals, and how you stack up against others

tick icon

Understand and improve your decision-making process

Excel at your dream job

tick icon

Understand what motivates your team, and boost team camaraderie

tick icon

Collaborate more effectively with diverse teams

tick icon

Build your career around your strengths

tick icon

Motivate and energize yourself and your team

tick icon

Feel seen, connected, and accepted (and help others feel the same)

tick icon

Invigorate your passion and purpose at work

tick icon

Accelerate career progression with personalized development (for people and teams)

Understand others

tick icon

Develop your leadership skills

tick icon

Coach others so they can reach their full potential

tick icon

Understand your communication style, and learn how to communicate better with others

tick icon

Improve interpersonal relationships through mutual understanding

tick icon

Celebrate differences and bring out the best in others

tick icon

Overcome conflicts to ensure everyone feels motivated and energized

tick icon

Foster efficient and productive teamwork

Our science-backed questions measure 48 different motivational traits

Based on 20 years of evidence-based research, we’ve developed a comprehensive model of human motivation, with 48 unique motivational traits that influence our behavior.

Frequently asked questions

What is the difference between extrinsic, and intrinsic motivation?

Extrinsic and intrinsic motivation are 2 types of human motivation. Understanding them both and the roles they play can improve motivation levels.

Extrinsic motivation

Extrinsic motivation refers to external factors or rewards that drive individuals to engage in a particular activity or behavior. This can be things like money, fame, adoration or social status.

Intrinsic Motivation

Intrinsic motivation involves engaging in an activity for the inherent satisfaction or pleasure it brings, without the need for external rewards. This can be a genuine interest in, or a love for the task at hand, and a commitment to mastery of a skill.

While both have their place, optimal levels of performance are often found with intrinsic motivation.

What is the best way to achieve challenging goals?

Challenging goals are either intimidating or highly motivating depending on how we relate to those goals.

The first step is to confirm a goal is meaningful and in alignment with your deepest desires about how you want to live. If it isn’t, ask yourself why you’re going for it. If the goal is meaningful and achieving it will positively affect your satisfaction levels, go for it. 

The next step is to make a commitment to the goals that matter most, and create action paths to achieve them. When you approach situations related to your goals, this will help you make the right decisions.

Next, create a series of smaller goals that, when achieved, help you achieve your ultimate goal. Big goals, when viewed in isolation, can feel intimidating and out of reach. Many small goals, on the other hand, are simple and actionable.

What is behavioral inhibition and how does it relate to motivation? 

Put simply, behavioral inhibition is the act of inhibiting unwanted behaviors. When we make a commitment to goals related to work and life, behavioral inhibition plays a crucial role. 

For instance, if you have the goal of being a great parent, and decide that yelling at your kids doesn't fit the kind of parent you want to be, behavioral inhibition would be the act of noticing the urge to yell, and choosing a different course of action.

What is the difference between primary and secondary motives? 

Primary motives are innate, biological motives that are essential for survival, such as hunger, thirst, and sleep. These instincts directly fulfill basic physiological requirements, ensuring an individual's well-being. 

In contrast, secondary motives are learned and acquired through experience. They encompass psychological and social factors. These motives, like the desire for achievement, affiliation, or autonomy, are not immediately tied to survival but play a crucial role in shaping individual behavior, values, and long-term fulfillment. 

While primary motives are universal and essential, secondary motives are influenced by personal and cultural contexts, reflecting the complexity of human motivation beyond basic survival instincts.

Why does understanding team motivation matter for people in leadership roles?

People in leadership roles, perhaps more than anybody within an organization, must have a strong understanding of human motivation. Motivation plays a central role in organizing, and gaining the most from a diverse group of people, and galvanizing them around common goals. 

Understanding motivation helps leaders navigate stressful situations in the workplace, and provide targeted, continual feedback that is customized to the individual.

 What are arousal levels and how do they relate to stress?

A common misconception about stress is that it's all negative. Depending on your relationship with stress, the right amount of stress can improve focus, energy levels, and what we call 'arousal levels'. 

In many cases, achieving optimal levels of task performance relies on a healthy relationship with a moderate level of stress and knowing how to leverage stressful situations to improve performance.

Bring out the best in everyone