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About Us

Marlee is a collaboration and performance AI for individuals and teams to bring out the best in everyone right in the flow of work anywhere, anytime.
F4S team about us - our mission

Based on more than 20 years of evidence-based research and data, our revolutionary analytics have achieved more than 90% reliability in predicting personal and team motivations, behaviors, and performance.

Our Mission

  • Make human growth and development accessible to everyone
  • Help individuals and teams embrace diversity to work better together
  • Inspire leaders and teams to create amazing company cultures
  • Make peak performance and well-being possible (even in hard times!)
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Our Story

Our founder, Michelle Duval, is a pioneer in new forms of learning, helped found the field of professional coaching, and created the world's first personal AI coach.

Using our crazy accurate people analytics tools, over the past 20 years we have studied the ‘human skills’ of individuals, teams, and the world’s top performers to consistently find attitude and motivation as the XFactors for performance, fulfilment, and well-being at work.

While Michelle was helping individuals and teams to achieve amazing things at work and in life, she grew increasingly frustrated by the profound disparity in who had access to the personalized support provided by coaches.

People analytics and coaching have traditionally been a privilege of the few — typically elite athletes, CEOs, and those who are famous.

Our team of behavioral scientists, data scientists, engineers, and coaches set out to create the world’s first science-powered professional and personal development platform everyone can use to achieve amazing things at work and in life.

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Our values

Two people who want to make it happen
A person willing to do good
Some people celebrating uniqueness
A person being curious
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Behind Marlee

In 2020, we launched the world's first AI Coach Marlee, to help everyone to develop and achieve their goals. With a 4.4-star customer rating, Marlee coaches to 1,000 different types of goals to support work, career, leadership, financial, well-being, and relationships. 90% of people achieve their goals within just four weeks!

Marlee has one core mission in life: to make personal development available to everybody, not just the elite.

AI Coach Merlee
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Our Team

Marlee is at the forefront of revolutionizing personal and professional development. We're driven by a passionate team of behavioral scientists, data scientists, engineers, and coaches who are committed to democratizing access to personalized support.

Our Australian headquarters is in Sydney, and our US office is in New York. Our team is also based in New Zealand and Europe. Join us in shaping a brighter future for individuals and teams alike.

“I joined Marlee because I believe everyone has a right to a happy, healthy, and productive work environment.

After many years working for volunteer-driven for-purpose organizations, I understand the difference it makes when someone is truly motivated in their work, and how fragile that motivation can be when it’s not nurtured.

I believe Marlee has the power to transform work for billions of people, making us a happier, healthier world.

I'm most proud to have worked on our Team Culture tools, which surface the affinities and differences in a team and foster understanding and productive disagreement instead of misunderstandings and conflict.”

Fred Stark


Our Coaches

Max Young Coach

Max Young

Kathy Rodwell Coach

Kathy Rodwell

Court Whitman Coach

Court Whitman

High Performance Leadership Coach

Our Contributing Authors

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Emma Norris

Emma is a freelance writer, progress strategist, and author of Progress Over Perfection. Armed with a Bachelor in Media and Journalism and a Graduate Diploma in Psychology (and soon to graduate with a Masters in Business Psychology), she's passionate about helping people and organizations become fully actualized. She also founded the self-development brand The Progress Co, where she turns potential into progress. Emma's work has appeared in Cosmopolitan, New York Times' T Magazine, Marie Claire, and Women's Health, and she's worked with companies such as Canva, Noom, and Deliveroo.

Emma is a freelance writer, self-leadership coach, and author of Progress Over Perfection.

Photo of William Egan F4S contributing writer

William Haigen

William Haigen is a freelance writer hailing from Sydney, Australia. He earned a Bachelor of Science from the University of New South Wales (Maj. Biotechnology & Psychology), an education that informed his career focus on the intersections between science, technology, and psychology. He’s written extensively for executive performance coaches, world-renowned keynote speakers, and best-selling authors, and his writing has appeared in Business Insider.

William Haigen is a freelance writer with a focus on the intersection between psychology, technology and entrepreneurship.

Photo of Jessica Orika F4S contributing writer

Jessica Orika

Jessica is a relationship counselor passionate about helping people navigate the complex landscape of love and relationships.

She founded therealconvos to help people heal from past hurt, reclaim their identity, discover purpose, and make better choices so that they can lift others.

Jessica is also a Senior Content Marketing Specialist with Foundation Inc and has helped countless brands to build their online presence and engage their customers in meaningful ways.

Jessica is a relationship counselor passionate about helping people navigate the complex landscape of love and relationships.

In The News

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Our Awards

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Fingerprint for Success Platform and suite of human analytics tools helping deliver coaching, understanding, development, and goal achievement worldwide.

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