Online business coaching software to grow your practice

A coach is leaping out of their computer screen to coach clients using Online business coaching software

The ever-impending financial downturn, changing work attitudes, The Great Resignation... such unparalleled challenges mean company leaders need more support than ever. Armed with a wealth of knowledge and expertise, business coaches are perfectly positioned to provide this guidance. And, with the demand for coaching compounding by 6.7% every year, there's never been a better time to be an online business coach¹.

As your online coaching business begins to grow, you'll likely find you're doing far more than just coaching, however. From marketing and financial admin to tracking client progress, suddenly you're wearing many different hats in your business. To give you a strong foundation to scale, online business coaching software can be worth its weight in gold.

There's an array of different online business coaching tools to choose from, and they do everything from scheduling and payment processing to hosting online courses. Read on to learn about the best online coaching tools, so you can select the right solution for your business.

Table of contents
What is online business coaching?
What are the benefits of using online business coaching software?
What are the must-have online business coaching software features?
9 of the best online business coaching software solutions: Key features and pricing
Other helpful tools for providing a seamless coaching experience

What is online business coaching?

A business coach is someone who works with individuals or teams to help them achieve their organizational goals. Their role is to support, educate and motivate business owners and employees through challenges and obstacles. Similar to a consultant, they draw upon their expertise to help clients solve problems. However, rather than just giving advice, coaches ask questions to gently guide clients to reach their own conclusions.

The online aspect comes in when coaches leverage technology to run their business virtually. Online business coaches typically run their coaching calls using video conferencing software, rather than in-person. This business model allows them to serve more coaching clients at any given time, and provides greater location freedom and flexibility. It also tends to be more cost-effective for businesses, as it requires less overhead than hiring a full-time, in-house coach.

In light of these benefits, it's no surprise that online business coaching is on the rise. Research shows that online coaching is expected to reach a market size of $4.5 billion by 2028². What's more, according to iPEC, 1.5 million searches are made every month by people and companies looking for business coaches, alongside life coaches and executive coaches³.

On that note, it's important to note that not all business coaching is the same. Online coaches tend to have different areas of specialization: whether it's working with small business owners, entrepreneurs or C-suite executives. The different types of business coaching include:

Leadership or executive coaching: This type of coaching involves working with executives, directors and managers to help them improve their communication and leadership skills.

Performance coaching: Also known as high-performance coaching, this coaching style focuses on helping people optimize their energy levels and productivity.

Professional coaching: Working with clients at all levels, these coaches help set and achieve career goals.

Entrepreneur coaching: Some coaches work specifically with start-ups and scale-ups, to help them navigate the challenges of entrepreneurship.

What are the benefits of using online business coaching software?

Before there were specific tools for coaches, they had to rely on duct-taped solutions to run their coaching practices. Think messy spreadsheets to keep track of client information, manual intake forms and scheduling sessions via email correspondence. This created administrative headaches for coaches and clients alike! Often, important information would go missing, and it was difficult to monitor a client's progress over time.

Online coaching platforms have revolutionized the coach-client relationship, with features that enable coaches to do the following:

  • Automate repetitive tasks: From sending quotes to following up with potential clients, coaches have tasks they perform over and over again. Coaching software allows you to put these important-yet-menial jobs on autopilot.
  • Streamline the coaching process: By setting up helpful systems in your business (such as having a strong client onboarding process), you can create a next-level client experience. This helps build your professional reputation, and makes clients more likely to refer you to others.
  • Capture and harness insights: So much valuable data is generated during coaching sessions, but this often goes underutilized. A good online platform allows you to use these insights to make your coaching even more effective.
  • Work with unlimited clients: Thanks to video calling and online course platforms, coaches can now work with clients from all over the world. The only limit is your own capacity.
  • Save money on business expenses: Having multiple subscriptions to coaching tools can quickly add up over time. An all-in-one solution can save you lots of money in the long-run.

What are the must-have online business coaching software features?

You don't necessarily need an online coaching platform that offers everything but the kitchen sink. However, there are some essential features that will help you achieve the next level of growth in your coaching journey.

Firstly, there's the essential client management tools. Online booking functionality, client information databases and intake surveys are all crucial for the back-end of your business. There should also be some way to process payments for coaching sessions from your clients — and even better if it supports multiple coaching packages, payment plans and coupon codes.

Features like profitability reporting and cashflow forecasting are also helpful for the financial side of your business. With complete transparency over your numbers, you'll no longer wonder how many new coaching clients you need to stay afloat.

Many tools also offer innovative features to make the coaching process more engaging and interactive. Virtual exercises, worksheets, digital downloads and goal tracking can all be used to supplement your coaching sessions and keep your client accountable.

If you're looking to scale your coaching business, group coaching features are also helpful. These allow you to serve unlimited clients through a one-to-many business model. Features like online course functionality and community platforms can help you launch your group coaching program.

All of these online business coaching features go a long way, to make your practice more streamlined and efficient.

9 of the best online business coaching software solutions: Key features and pricing

Want to compare the best online coaching platforms on the market? Here are the coaching apps and tools that should be on your radar:

Fingerprint for Success

F4S is a powerful all-in-one platform for facilitating more effective coaching. Even the best coaches have blindspots about their clients’ innermost desires. Our highly accurate work style assessment allows you to get to the root of your clients’ motivations, so you can set goals accordingly. Powered by data analytics, our dashboard allows you to easily track client progress over time.

f4s dashboard shows personal strengths and blindspots and tracks progress
F4S dashboard

Our coaching queue feature also delivers personalized courses to your clients, so they can work on their biggest growth opportunities.

These programs are delivered by our AI Coach Marlee, who can become your very own highly effective assistant coach in your own practice.

ai coach marlee can assist your coaching

Business coaches and organizational leaders can also use performance and collaboration tools to foster happy, high-performing teams.

Pricing: You can get started with F4S for free, and use our accessible premium plans to scale up as your team grows. Learn more about our pricing here.

Acuity

Acuity is a popular appointment scheduling app that streamlines the booking process for coaches. Rather than going back and forth via email to schedule calls, you can simply send clients a link so they can book at their desired time. It has plenty of other handy features such as integration with your iCloud, Outlook or Google Calendar, automated reminders and integrations with other tools. Acuity is also owned by the web hosting platform Squarespace, so it's extremely easy to embed your calendar on your website landing pages.

Pricing: Plans start at US$20/month and go up to US$49/month for larger teams.

Teachable

Teachable is an online platform that allows coaches to create and host their own online courses. This can be a great way for coaches to serve more clients at scale. It provides a user-friendly interface and a suite of tools to help coaches create, market, and deliver their educational content. Features include a simple drag-and-drop course creator, personalized branding, sales and marketing tools, and the ability to process payments. Coaches can create discussion forums, offer quizzes and assignments, and provide certificates upon course completion.

Source: Teachable 1

Pricing: Teachable offers different pricing plans, including a free plan with limited features, as well as paid plans with more advanced functionality. The Pro plan costs US$159/month.

HoneyBook

HoneyBook is an all-in-one business management platform for online entrepreneurs, including coaches. It includes everything they need to manage their clients, projects and finances efficiently. HoneyBook features include client management, lead tracking, proposals and contracts, project and workflow management, invoicing and call scheduling. It also has handy third-party integrations with QuickBooks, Gmail, Calendly, Facebook and Zapier.

Pricing: HoneyBook has a few different pricing options, ranging from US$15.20 for the starter plan to US$63.20 for premium.

Kajabi

Another popular course creation platform, Kajabi offers a powerful suite of online coaching tools. It offers everything coaches need to launch courses, memberships, 1-1 coaching sessions and more. Some of Kajabi's key features for coaches include an intuitive landing and sales page builders, email marketing tools, community and engagement tools and third-party integrations. It also recently announced a new tool that will allow coaches to create their own white-labeled coaching apps.

tools for online business coaching with Kajabi
Source: Kajabi 2

Pricing: Kajabi is on the expensive side, with the lowest plan starting at US$159/month.

Theranest

Technically, Theranest is a practice management tool for mental health professionals, such as therapists. However, it's also a valuable software for individual coaches, thanks to its client management, scheduling and admin tools. Its feature suite includes booking and session scheduling features, video conferencing, progress tracking and secure in-app client messaging. It also has helpful tools for managing insurance – an often overlooked area for coaches.

Pricing: Theranest starts at US$39/month, for up to 30 active clients.

Typeform

Typeform is an online form and survey tool that allows coaches to create interactive and engaging forms to collect information from their clients. It provides a user-friendly interface and a range of features to help coaches create customized forms and surveys. Coaches can also use Typeform to create interactive quizzes, which can be an excellent lead generation tool for building an audience of potential clients. Typeform's helpful features include drag-and-drop functionality, automations and integrations with email marketing and project management tools.

Pricing: You can get a taste of Typeform with the free plan, but itsmore advanced features will set you back US$39/month to $99/month, depending on the size of your business.

Bonsai

Bonsai is an online business tool for self-employed professionals, including coaches. Featuring a beautiful, easy-to-use design, it takes the friction out of running an online coaching business. As well as key features like contracts and invoices, it has time tracking and project management tools to help you use your time effectively. The client and collaboration tools are also helpful for providing feedback to coaches, and provides a centralized platform for digital downloads and files.  

Pricing: Bonsai plans range from US$24/month to $79/month. There are also some handy paid add-ons, like partner accounts and a tax assistant.

HubSpot

This customer relationship management (CRM) software suite offers a comprehensive range of marketing, sales and support tools. By leveraging its features, coaches can eliminate clunky, annoying systems and build better relationships with clients. Its most valuable features include contact management (ie. the ability to store information about leads and clients), email marketing, lead generation tools and sales pipeline management.

HubSpot is a CRM platform that can help online business coaching
Source: HubSpot 3

Pricing: It's free to get started with HubSpot, but paid plans for individuals and small teams range from US$13/month to $765/month.

Other helpful tools for providing a seamless coaching experience

Here are some other categories of tools to help you grow your business coaching practice.

Social media tools

In order to be a successful coach, you first need clients! Whether you're looking to work with individuals or B2B clients, social media marketing helps put you in front of your target audience. But, from sourcing images to writing captions and choosing the right platforms to post on, social media marketing involves a lot of moving parts. Using a social media scheduling tool like Planoly, Plann or Later helps keep you organized, and allows you to plan your content ahead of time.

Email marketing tools

Once you've created an audience of raving fans, it's time to turn those into paying customers. That's where email marketing comes in. Email tools like Mailchimp, MailerLite and Flodesk allow you 'warm up' your audience by sending engaging email newsletters. Not only that, but you can create entire sales funnels to build the trust required to reach out about your coaching services.

mailchimp email marketing for online business coaching marketing
Source: Mailchimp 4

Google Workspace

Sometimes, the simplest tools are the most effective! Every coach needs a professional looking email address, a calendar to keep track of appointments and a place to keep their files. Google Workspace (previously known as GSuite) keeps all of this in one convenient place. With one simple membership, you get Google Calendar, Google Drive, Gmail and other digital tools to streamline your client interactions. A Google Workspace subscription starts at US$5 per user/month.

Project management tools

Project management skills are essential for running a successful coaching business. And, given that every new coaching client is a new project, that's a lot to keep track of. The good news is, you don't have to keep all that information in your brain. Project management tools like Asana, Trello and Monday provide a birds-eye view of all your commitments and deadlines. They're especially important if you're looking to grow your coaching practice by hiring other coaches, as they feature essential collaboration tools.

Take your practice to the next level with a powerful all-in-one coaching platform

You're here because you feel called to impact the lives of others through coaching. With our science-backed people analytics and online coaching software, we empower you to do what you do best: coaching. To learn more about how F4S can help you run your online coaching programs, start here for free.

My coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you improve your mental health, wellbeing, productivity, leadership and more.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs
Hide

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs
Hide
A group of people representing team building

Team Building

Take your teaming to the next level in this high impact 9-week team coaching program with Coach Marlee. Discover and optimize complementary strengths and unique talents with your team, reach decisions together quickly, enjoy team cohesion, high energy and motivation as a bonded team.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
a person with a magnifying glass and sirkel representing attention to detail

Attention to Detail

Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person wearing a crown representing personal power

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person with floating icons around representing multiplying your impact

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person thinking of a problem having a gut feeling about the answer

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person looking on things with a wider persepective representing big picture thinking

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a woman sitting down and reflecting representing reflection and patience

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person empowered for a fast start

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person cheering with hands in the air representing EQ increase

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
Person with a dart aiming at a target representing Goal Catching

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week

Testimonials

John
This is some text inside of a div block.

“I think Marlee is impressive!”

Chris
This is some text inside of a div block.

“The new Team Building program by Coach Marlee is amazing! I always believe in team work, and understanding your team dynamics does the magic!“

Show more testimonials
Hide
Crystal
This is some text inside of a div block.

"The changes I made with Marlee, had an immediate impact in the relationship dynamic I was working on in the program"

Lara
This is some text inside of a div block.

“Marlee helped me discover skills in myself and others on how to work together as a team!”

Kenisha
This is some text inside of a div block.

“This program helped me kickstart my journey to wellbeing. Never could I have imagined an AI coach being this good - as if you're talking to a real human and how Marlee made me accountable to my goals. Super awesome experience that you definitely got to try!”

Cruz
This is some text inside of a div block.

“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”

Max
This is some text inside of a div block.

“Quite amazing how many things get done when they are initiated!”

Jack
This is some text inside of a div block.

"I have learned how to communicate better using every tool I have in myself, especially in learning how to use my tone of voice"

Show References
Hide References
  1. GitNux. (2023). Coaching Statistics. Retrieved from https://blog.gitnux.com/coaching-statistics/
  2. Zhou, L. (2023). Coaching Industry Market Size. Retrieved from https://www.luisazhou.com/blog/coaching-industry-market-size/
  3. iPEC Coaching. What is Coaching? Retrieved from https://www.ipeccoaching.com/hubfs/What%20is%20Coaching%20-%20iPEC%20Coach%20Training.pdf

Image references

  1. image source: https://teachable.com
  2. image source: https://kajabi.com
  3. image source: https://www.hubspot.com/homepage
  4. image source: https://mailchimp.com

Related Articles

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

Head that contains a heart with line beating line.

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Take the free assessment
^ Click to chat with your AI coach!
v  CLOSE