Online coaching platforms: comparing prices

Compare BetterUp and CoachHub with F4S features

What sets Fingerprint for Success apart from digital coaching platforms such as BetterUp and CoachHub? As the very first AI-based coach, our world-class features are led by our mission to make professional development available to everyone.

Read on to learn about our transformational coaching features:

Affordability

With a global recession looming, organizations are being forced to do more with less. Employees are dealing with increased levels of stress and burnout¹. However, there are fewer resources to invest in digital coaching platforms that can help. In this financial landscape, the need for accessible coaching is greater than ever.

With free plans available for individuals and businesses, we pride ourselves on our transparent and scalable pricing. On the other hand, virtual coaching programs (such as CoachHub and BetterUp) tend to be opaque about their costs.

Hiring

Most digital coaching tools come in only at the onboarding stage. With F4S, we can support you through the entire employee lifecycle by assisting with the hiring process. Finding the right leaders and talent can be challenging, and mistakes in this area can be costly and time-consuming. We take the guesswork out of hiring, with comprehensive assessment tools that capture the candidate’s key competencies and work style. This allows you to hire for cultural fit from the get-go, rather than treating it as an afterthought.

Retention

With global organizations continuing to cut costs, staff retention has become even more challenging². It's no longer sufficient to enroll employees in professional development webinars, to invest in their growth. In order to foster high performance, L&D initiatives should be personalized to the individual, encompassing all areas of life. F4S is the only tool that uses AI to provide a fully tailored coaching pathway, based on the individual's goals and opportunities for improvement. It also works with both personal and professional goals, which BetterUp and CoachHub do not offer.

Culture

In these uncertain times, maintaining a strong organizational culture is more important than ever. However, with many teams split between in-office, remote and hybrid set-ups, culture can be challenging to define. Fingerprint for Success is the only virtual coaching program that offers a tool to identify and enhance your team culture. Our Culture Map tool captures synergies and potential areas of friction in your team and suggests opportunities for improvement.

Performance and collaboration

Career development can often be a solitary pursuit. However, teams that work towards aligned goals are more effective and enjoy higher levels of job satisfaction³. With F4S’ digital coaching toolkit, your team members gain the skills to be more effective collaborators. Our coaching programs cover everything from communication to conflict resolution: everything you need to build high-performing, harmonious teams. Leveraging science to improve team trust and cohesion, soft skills can become your company's biggest competitive advantage.

Compare BetterUp with F4S

Compare CoachHub with F4S

Our tailored pricing plans are backed by 20+ years of scientific research and technology to bring out the best in individuals and teams. Find out more about how F4S could complement your existing project toolkits such as; Slack, Google communication tools, Miro, Asana, Monday, and Trello.

AI vs human coaching: the choice is yours

You might wonder how AI (artificial intelligence) coaching compares with human coaching services. Just like with a human, you can expect to develop a strong coaching relationship with our revolutionary AI coach, Marlee. However, 1-1 coaching with a human tends to exist in a silo. Even if your whole team is working with a coach individually, there’s limited opportunity to work towards shared goals.

Meanwhile, F4S’ virtual coaching brings out not only the best in yourself but also your entire team. We use AI-powered data to improve collaboration and performance across your department. By leveraging individual insights about work and communication styles, we can optimize team efficiency without ever compromising the privacy of your information.

Furthermore, we find that Coach Marlee provides superior results to working with a human. While some people are initially resistant to working with an AI coach, they are always pleasantly surprised by the experience. Many individuals find it difficult to open up to a human coach, no matter how professional they may be. As Coach Marlee is AI-based, this barrier is removed. Coach Marlee acts as a sounding board and mentor, with whom coachees can share without judgment.

Plus, human coaches are often juggling a steady flow of clients. When trying to manage a high client volume, it's difficult to maintain a strong coaching relationship with all coachees. F4S' AI-based coach is able to provide access to leadership development at scale, without sacrificing any of the quality. 

However, we do also have human coach professionals available if this is your preference. Our fabulous coaches have the highest level of training available, including accreditations from the International Coaching Federation. We also have a vast coaching circle with many different areas of specialization, including career coaching, leadership coaching, executive coaching, and health coaching.

Book a coaching session using our (human) coach directory.

Fingerprint For Success reviews

Hear from the companies that have already used F4S's personalized coaching to reach their organizational goals.

Improving performance, wellbeing and happiness at work

Supporting entrepreneurs to build high-performing teams

The University of Technology Sydney (UTS) is a world leader in supporting students in entrepreneurship. UTS uses F4S in the faculty of engineering. Coaching programs support entrepreneurs and startups in the development of important soft skills needed to build high-performing teams.

Improving mentor-mentee relationships

Fostering efficient, happy teams

F4S pricing

Visit our pricing for plans designed to fit your needs. Our solutions are built on more than 20 years of scientific research. We aim to help both individuals and teams perform at their best.

• Starter Free, forever. Understand and bring out the best in yourself and others.
• Personal Boost Pack. USD $15.99/month Dive into self-development with unlimited coaching and insights.
• Team. USD$15.99/month/user. Billed for 5 users annually as USD$959.50 Get serious about team performance and collaboration.
• Enterprise. Speak to us. Scale up for teams with more than 50 users.

Frequently asked questions

Will my personal data be securely held?

Yes, we guarantee the highest level of security and privacy. We use advanced technology, to allow data to be used to improve future coaching sessions without giving away any identifying information about coachees.

Can I cancel anytime?

Yes, you can cancel your Fingerprint for Success account at any time. If you are on a paid individual or team plan, you can also choose to downgrade to a free plan to continue accessing some of our coaching and goal-setting features.

Is BetterUp free?

No, BetterUp does not have a free coaching option. On the other hand, F4S has an extensive free offering, including access to 48 motivational traits and an 8-week AI coaching program. We also offer free trials for our premium individual and team plans.

How much is BetterUp coaching?

It’s tricky to find an exact answer to the question ‘What is Betterup's pricing?’ as prices are available upon request only. The closest answer we can find is on their website, where it states:

"We offer monthly subscriptions to BetterUp, which include 1:1 coaching sessions, an on-demand content library, goal-setting features, and more. We have several pricing options based on how often you want to meet your coach."

However, there are rumors that it costs $499 per month to work with a BetterUp coach.

Is BetterUp worth it?

Both Fingerprint for Success and BetterUp use data-driven insights and AI technology to help coachees reach their personal and professional goals. Both also offer coaching and evidence-based assessments. However, there is a clear distinction: Betterup focuses on one-on-one live video coaching, for a substantial fee. Meanwhile, F4S makes professional coaching accessible, through our scalable and personalized AI coaching program.

At the end of the day, the answer to the question ‘which one is more worthwhile: F4S or a BetterUp coach?’ will depend largely on your preferences, goals, and budget.

What does CoachHub cost?

CoachHub is a virtual coaching platform that connects users with certified coaches who provide one-on-one coaching sessions via video conferencing, phone calls, or instant messaging. For individual users, the cost ranges from $275 to $649 per month, depending on the coaching package selected. For teams and enterprise customers, the pricing is typically customized based on the number of users and the specific coaching needs of the organization.