The best team coaching software, according to Canva

Great leaders don’t just navigate change—they drive it. But growth doesn’t happen in isolation. Coaching provides the clarity, skills, and support leaders need to inspire others and scale with confidence.

As one of Australia’s best companies for career growth, Canva knew that maintaining its unique culture while expanding required an intentional approach. That’s why they built an internal coaching team—to develop high-performing leaders, strengthen teams, and empower their people at every level. With more than 20 years of coaching experience, Canva’s Internal Coaching Lead, Sarah Nanclares, knew they needed the right technology to make it happen.

Here, Sarah shares her top coaching software recommendation—and how Canva uses Marlee to fuel growth from the inside out.

Why Canva’s coaching team relies on Marlee to build stronger teams

At Canva, simplicity is everything—including how they develop their people. Just as their design software replaces clunky, complicated tools, they wanted a coaching solution that felt intuitive, insightful, and easy to use.

That’s exactly why Marlee is the only coaching software Sarah trusts to run their program. With everything in one place, there’s no need for a messy stack of different coaching tools.

I like that Marlee is light. It’s not complex or cumbersome, which is something I don’t enjoy about other tools.—Sarah Nanclares

Before joining Canva, Sarah used Marlee in her previous work in the coaching industry, to predict compatibility in relationships. Now, she taps into its powerful insights to help Canva’s leaders understand their teams on a deeper level.

Marlee gives an accurate understanding of how a person is motivated, and drivers and drainers to their energy at work.—Sarah Nanclares

That clarity makes all the difference—helping teams align, communicate better, and perform at their best.

Canva uses Marlee as the core of its people strategy, including recruitment, people development, and team dynamics. In terms of their daily activities, this typically looks like:

Onboarding

As part of their onboarding, new starters are invited to take Marlee's highly accurate work style motivation assessment. Not only does this give them unparalleled insight into their personal motivations, strengths, and blindspots, but it also helps leaders understand who is on their team. Sarah shared:

Recently, we had a new People Partner start, who inherited 11 direct reports. So, I was able to walk her through the platform and say, 'Let me show you the team you've walked into.

By understanding the dynamics that make up their teams, leaders can maximize collaboration and make more informed decisions.

A Marlee Team Space

Interpersonal troubleshooting

"The best way to use Marlee is to help someone solve a problem," says Sarah. With many cross-functional teams working on projects at Canva, simple misunderstandings can significantly impact workflow. The Marlee platform helps Canva employees better understand the people they're collaborating with, so they can quickly get back on track.

"I work with people in company-critical departments, such as engineering, design, and product, when they can't see eye to eye," says Sarah. Rather than bombarding them with long explanations that aren't relevant, the coaching team can show them Marlee's data and help them understand the team dynamics at play.

"That's when I bring them in together, and Marlee helps people and teams rise above the emotional aspect of the situation, and into "understanding land," says Sarah. "We're moving away from 'right and wrong' which allows us to have much more constructive conversations about behavior."

Not only can Marlee help Canva's people better understand what drives their colleagues' behavior, but it can also help them find common ground so they can move forward more effectively.

Understanding cultural differences

With the Canva team located in Australia, China, and The Philippines, Marlee helps Canva 'get work done' across multiple regions. The Culture Map feature in particular proves valuable for identifying key similarities, and potential areas of friction.

"We find that some regions are very 'steady as she goes' in their productivity, whereas other locations are used to speed and pressure," says Sarah.  "So, if we're experiencing a struggle, Marlee helps us understand what's going on there."

It also helps to find unexpected synergies in cross-cultural teams. "I had one person say I'm so similar to the China team, but I'm different from my team'," says Sarah. "We were able to say, 'Yes, you might be different from the Australian team, but how can we embrace those differences?'"

People development

As well as resolving active situations, Canva uses Marlee in a more proactive way. One-on-one meetings are the 'bread and butter' of their internal coaching initiative — and Marlee's AI, Coach Marlee, helps to supplement the amazing work done by their human coaches. With on-demand online coaching programs available, coaching to more than 1,000 different personal and work goals, Canva leaders and employees can actively work on key areas of improvement.

Whether it's increasing EQ or improving reflection and patience, these core skills help build happier, more harmonious teams. Better yet, the sessions take just 5-10 minutes, twice a week, and are available, anywhere. This makes it easy for Canva's people to fit it into their schedule.

Marlee's people development tools also help Canva understand if they have the resources to reach their company goals. "It helps us ask, 'these are our company's drivers and drainers' — is that what we need to get to our tomorrows?" Sarah says. "Is it in alignment with the goals that we've got set for the business to get us where we need to go?" By having these frank, candid conversations, Canva's leadership team can be more strategic about addressing these gaps.

Talent acquisition

Marlee also helps Canva make hiring decisions, both inside and outside the coaching team. With popular tech companies such as Canva typically attracting hundreds of applications for new roles, it can be challenging to spot the A-players. Marlee's talent acquisition features such as benchmarking and culture fit help Canva leaders make more data-driven decisions, free from bias and blindspots.

"I personally use Marlee when hiring in my team, and I help other leaders in the organization make those decisions, too," says Sarah. "Everyone has to take the Marlee assessment before [the interview], and I use it very intentionally to understand how this future person would fit into the team." She adds: "It works really well, and it always has."

How to increase adoption of your team coaching program: Sarah's top tips

Sarah reports that Canva's Marlee adoption levels are high. "I've had maybe two people in five years who didn't want to use the program," she says. With more than 4,000 employees, that's no small feat. Here, Sarah shares her top tips for encouraging your people to engage in the coaching journey:

• Make it interactive and relevant: By referencing Marlee's visual dashboards during your coaching sessions, you can better tell the story of your people "We sit together and I share their Individual Results Board, and walk them through their strengths and opportunities in a way that is highly relatable," says Sarah. "They always say 'Wow, okay I get it — what else can you tell me?'"

A Marlee Individual Results Board

• Language matters: Due to the broad range of clients we serve, the language in the Marlee technology may not always be hyper-specific to your industry. "Language is powerful, and if a certain term isn't in the mainstream, this can create misunderstandings," says Sarah. Where possible, try to provide examples of the motivational traits that make sense in the context of your business.
• Check-in regularly: You'll likely find that certain employees are more open to coaching software than others. It's important to be respectful of those people by not forcing the tools on them but also circling back to gain their opinions on it. "You can tell when certain people are on the fence about it," says Sarah. "But once we bring it to life for them and iron out any questions or wrinkles they might have, they love it."

Choosing the right coaching software

Hopefully, Canva's success has inspired you to implement your own internal team coaching program. But, with so many tools available, how do you choose the right software for your organization? Here are some key considerations to keep in mind:

• What key features do you need? There's no point paying for superfluous features that aren't going to move the needle for your business. Consider which tools will actually make a difference for your organization — whether it's intake forms or customizable branding for a white-label experience.
• How will you deliver your coaching sessions? Whether it's in-person, video conferencing, AI coaching or training programs, there are a multitude of different ways to facilitate coaching. Think about what makes the most sense for where the team is currently at — both figuratively and geographically.

Marlee online coaching programs

• What is your budget?  Some team coaching programs cost thousands per month. When you combine that with other software for the administrative tasks involved, it's easy to see how that can add up! It's best to go for an all-in-one coaching platform that is scalable, so it grows with your business.
• What type of coaching would your execs benefit from? If you are looking to help your C-suite become more effective leaders, executive coaching is probably the right fit. However, if your goal is to help them improve their well-being or work/life balance, a life coach may be more suitable. Startup founders also commonly work with business coaches, to work on key metrics such as revenue and profit.
• ‍Who requires access to the data? Some organizations only require their HR team or coaching managers to track client progress. However, if you'd prefer your clients to be more active participants in their own coaching process, a more transparent tool such as Marlee can be a better option.‍

How to generate a high-impact return on investment from team coaching in your organization

When it comes to building a high-impact coaching program, your strategy is just as important as your tools. Here are some actionable tips to help maximize your ROI.

Design for maximum adoption

A team coaching program only works if people are actually using it! Consider how you can add ways to keep your team accountable, such as automatic reminders that their sessions are coming up. Also, keep in mind that leaders are busy people — so on-demand offerings such as Marlee's bite-sized sessions are ideal.

Leverage the power of data

Visualizing progress over time is another great way to keep clients engaged. At Marlee, we use powerful people analytics to capture skills development and movement towards goals, to sustain motivation. This can also provide greater clarity over the effectiveness of your coaching program — and whether you need to make any adjustments.

Plan for the future

Your coaching needs today might look quite different from five years down the track (or even one year, if you're a fast-growing organization such as Canva). Consider opting for scalable software such as Marlee that can grow with your organization, so that you're only paying for what you need.

Think outside the C-suite

Employees at all levels can benefit from coaching, not just top executives. However, due to the high cost of traditional coaching, it has historically only been offered to the C-suite and team leaders. Marlee allows your entire organization to access coaching, so you can improve employee retention and engagement and nurture the leaders of tomorrow.

Coaching software that scales with your team—without the complexity

Canva’s coaching team knows that great leaders aren’t born—they’re developed with the right technology, insights, and support. By using Marlee’s coaching software, they’ve created a seamless, scalable way to develop leaders, strengthen team dynamics, and keep their culture thriving—even as they grow.

If you’re looking for coaching software that simplifies leadership development, helps teams align faster, and removes the guesswork from people strategy—Marlee is for you.

👉 Start for free with Marlee today and give your team the clarity, confidence, and coaching they need to perform at their best.

Frequently asked questions

What key features do you need to run a team coaching practice?

There are a range of essential features you may need, depending on the size of your team coaching program. These include:

• Features for administrative tasks: Including client-friendly online booking, calendar management, client scheduling, seamless calendar integration, third-party integrations, a system to process payments, and invoicing features.
• Features for client management: Including a customer relationship management (CRM) system for client relationship tracking, feedback forms, unlimited client capacity, payment plans, and tracking coaching hours.
• Features for facilitating coaching sessions: Including a coaching platform for online sessions, video conferencing progress tracking, session note-taking, digital downloads, and a user-friendly coaching app.
• Features for marketing your coaching business: Including custom branding options, email marketing tools such as email campaigns, digital content, and social media management.

If you're just getting started, you might choose to combine a few different tools, such as task management software, administrative tools, meeting scheduling, and document-sharing apps. However, if you're growing coaching programs at scale, an all-in-one platform generally proves more efficient.

How does team coaching software help coaches and clients?

Team coaching software offers a myriad of benefits for both coaches and clients. A coaching management platform streamlines various aspects of the coaching experience, improving overall efficiency and effectiveness.

For coaches, essential tools such as appointment scheduling, make it effortless to manage coaching packages with existing and potential clients. The platform allows coaches to showcase coaching resources, enhancing their online coaching business by attracting more clients. With these tools at their fingertips, coaches can save time on administrative tasks so they can focus on their expertise.

Meanwhile, coaching clients benefit from a seamless and user-friendly experience when scheduling sessions and accessing coaching resources. The software keeps clients on track with progress-tracking features, fostering a better client experience. Additionally, a flexible coaching platform accommodates various coaching time preferences, accommodating busy schedules.

For both coaches and clients, team coaching software facilitates better client interactions. The software's CRM system tracks client interactions, helping coaches maintain strong client relationships and provide personalized coaching experiences.

Ultimately, business coaching software empowers professional coaches to efficiently manage their coaching engagements and cater to a broader client base. By eliminating annoying systems and centralizing coaching tools, the software enhances the coaching experience for both coaches and clients — making team coaching more accessible and impactful.