Senior SEM Specialist

About the role

As our partner scales, you'll have the opportunity to shape the future of search marketing in a dynamic, fast-paced environment. This role focuses on delivering exceptional campaign performance while maintaining a strategic vision for growth.

Key responsibilities include:

• Campaign Management & Optimization: Take ownership of SEM campaigns through detailed performance analysis, compelling ad copy creation, and comprehensive search term evaluation. Guide your portfolio of accounts to meet user acquisition and revenue objectives.
• Strategic Initiative Leadership: Drive global SEM projects forward while fostering strong relationships with cross-functional teams, stakeholders, and external partners.
• Performance Enhancement: Identify and implement efficiency improvements in both campaign performance and processes, while clearly demonstrating marketing investment effectiveness.
• Adaptable Problem-Solving: Navigate varied challenges in the SEM landscape with creativity and precision, from troubleshooting technical issues to supporting special projects.
• Results Communication: Deliver clear, actionable weekly performance reports to team members and stakeholders, highlighting key insights and opportunities.

You're probably a match if:

• You bring 3+ years of hands-on experience managing complex, large-scale global SEM and Shopping campaigns in-house or client-side, with Performance Max campaign experience being advantageous.
• You're proficient with bid management tools (e.g., SA360, Marin, Adobe Media Optimizer, or Kenshoo).
• You excel at detailed data analysis, using spreadsheets to uncover insights and optimize campaigns through data-driven decision making.
• You consistently deliver projects on time with strong project management capabilities.
• You approach challenges with enthusiasm and urgency, driving meaningful impact regardless of project scope.
• You thrive in dynamic environments where multiple teams rely on your expertise.
• You maintain a hands-on mindset and approach tasks with flexibility.
• You communicate with clarity and effectiveness across all levels.

The successful candidate will join our partner's B2C Marketing Group, contributing to their mission of building exceptional brand experiences. You'll be part of a team that shapes how they communicate with their community and guide internal teams to deliver outstanding product experiences and communications.