Director of Demand Generation

About the role

In this role, you will lead demand generation initiatives. You’ll guide a team in developing and executing integrated multi-channel B2B marketing campaigns, with the goal of acquiring and nurturing qualified leads to drive both new and expansion sales pipelines.

Responsibilities:

• Design and implement a robust B2B demand generation engine that seamlessly integrates all marketing channels to engage ideal customer profiles and buy committee personas
• Guide a team of demand generation professionals and BDRs, fostering their professional growth while developing their expertise and capabilities
• Oversee the development and execution of multi-channel marketing programs across email campaigns, webinars, paid advertising, sales enablement, social media, and customer engagement initiatives
• Work closely with product marketing and content teams and regional demand generation managers to create optimal campaigns that resonate with target audiences
• Partner with sales leaders to align marketing strategies with company objectives and optimize lead quality and conversion rates
• Lead regional teams in analyzing campaign performance, extracting meaningful insights, and presenting clear recommendations for optimization
• Develop and execute partner marketing initiatives across a diverse ecosystem of relationships
• Manage the allocation of regional marketing budgets effectively to maximize ROI
• Monitor market trends, competitors, and customer insights to inform marketing strategy

Qualifications:

• Prior experience in the cybersecurity landscape or working with cybersecurity personas within a SaaS/cloud-based business is a must
• At least 5+ years hands-on experience in building B2B digital marketing programs across multiple channels
• 3+ years of management experience leading high-performing, multi-discipline teams
• Enterprise-level demand generation expertise with strategic planning and account-based marketing capabilities
• Proven track record of meeting or exceeding team and personal KPIs
• Strong project management skills with the ability to handle multiple concurrent campaigns
• Excellent operational and analytical skills, with ability to derive meaningful insights from data
• Collaborative mindset with experience working across various business functions 
• Results-driven achiever with strong focus on objectives and multitasking skills
• Organized and detail-oriented, with proven ability to multitask effectively
• Exceptional communication and listening skills, both verbal and written
• Prior experience with owning or managing SDR/BDR functions is preferred
• Proficiency with Salesforce, Marketo, Zoominfo, Clari Groove and Full Circle is desirable