Head of Growth Marketing

About the role

In this role, you'll be in charge of expanding customer acquisition while enhancing product adoption through scaled communication. Your success in generating high-quality traffic, nurturing prospective customers to product usage, and maximizing adoption will fuel the next chapter of our partner's growth story.

What you’ll do:

• Cultivate a global center of excellence for Growth Marketing, overseeing people, processes, and tooling/automation
• Develop and implement strategies to drive acquisition across Performance, SEO/Organic, and other global channels
• Implement campaign strategies to foster global customer retention via email, in-product, and other scaled communication channels
• Transform our partner’s website into a powerful acquisition and conversion funnel
• Support ideation and execution of local Growth Marketing initiatives worldwide and be ready to adopt global strategies into local market dynamics
• Coordinate with different teams across the business to showcase a diversity of product offerings, gain deeper understanding of channel performance and improve the quality and consistency of customer journeys

Our partner is looking for someone who has:

• Deep experience with scaling a B2B, Growth Marketing function globally
• A proven track record of utilizing paid and organic channels to achieve ambitious growth targets
• Strong grasp of product positioning and translating into campaign optimization
• Expertise in Marketing Technology and is highly comfortable with growth experimentation and CRO
• A strong analytical mindset with a good hand in data; skilled with web analytics tools and channel performance and attribution
• Equipped with strategic clarity; keen on optimizing the entire scope of the funnel