Digital Marketing Acquisition Specialist

About the role

As a Digital Marketing Acquisition Specialist, you’ll manage and optimize campaigns across different marketing platforms by combining analytical thinking with creative marketing strategies to drive meaningful results. This position requires a balanced blend of strategic thinking and hands-on execution, perfect for someone who thrives on driving measurable results while adapting to the evolving digital landscape.

What you'll do:

• Manage digital paid marketing activities, ensure brand consistency and strengthen brand identity in the digital space 
• Execute marketing strategies and monitor campaign performance aligned with business objectives
• Prepare comprehensive performance reports across multiple timeframes, conduct relevant research and market analysis
• Take charge of monthly marketing and finance processes to ensure efficient resource allocation across initiatives
• Track and analyze marketing expenditures, performance and ROI
• Execute digital campaigns across paid search, social, and programmatic channels
• Oversee design and content delivery for marketing initiatives while contributing to the development and refinement of marketing tools
• Collaborate with the retention marketing team to create seamless customer experiences

What our partner is looking for:

• Bachelor's degree in Marketing, Business, or related field
• At least 3+ years of hands-on experience in performance digital marketing
• Proven record in managing Google Ads, Facebook Ads, Bing and programmatic platforms
• Proficiency with digital marketing tools
• Advanced analytical skills; experienced in performance optimization, ROI analysis and tools such as Google Analytics
• Understanding of digital marketing best practices
• Highly developed project and time management skills with strong attention to detail