What makes the Thai Working Culture Unique
Culture is a subject that can provide realizations into the attitudes and behaviors of a working population. The Thailand Culture Map study is a groundbreaking and insightful analysis of the unique culture of the Thailand working population. Built on 20 years of evidence-based research in the field of cognitive behavior, it provides detailed information about how to leverage, strategize and better understand new opportunities for the Thai workforce.
Using these data-driven insights, all sectors, including government, education, communities and the existing start-up ecosystem, can recognize the attitudinal strengths and blind spots of the Thailand working population. It demonstrates areas for competitiveness and innovation, where the working population as a whole can evolve through the introduction of targeted programs, policies, and exposure to new ways of understanding working attitudes, locally and across the globe.
The top 5 motivations of the Thai workforce
Thai people prefer to see or experience something for themselves to be convinced, are pragmatic with a focus on the here and now, and like a clear rationale behind each decision or project. They value having the right information and are highly focused on their performance.
The lowest 5 motivations of the Thai workforce
Thai people are concerned about the explicit or unwritten rules and expectations of others and prefer a Group Environment in the workplace. They have a low focus on Sameness; keeping things routine or the same. Thai people are not convinced by conversations alone, preferring evidence or data that makes sense to them, and prefer to focus on goals over problems.
Entrepreneurship and innovation
According to our F4S Research White Paper (2016), it is critical for successful early-stage ventures to be open to creating new possibilities, be future-orientated, own their personal power, have a desire to take on challenges, and have an interest in the financials. Thai people demonstrate alignment to these motivations with ideal levels of focus on Alternatives, Future, Achievement, Money, and Power.
Business building
Thailand's working population's motivation scores indicate that Thailand is especially suited for business building and is aligned to the success of mature-stage ventures. In terms of profitability, business longevity, and success in obtaining investment, Thailand’s working motivations match many of the motivational trends observed in our research.
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Who we are
Used by teams in more than 195 countries, Marlee is a technology company on a mission to empower individuals and teams to understand and bring out the best in themselves and each other at work.
From our research and through research partnerships with companies such as Canva and Startup Genome we have led world-first research and developed technology to support human development at work.
For this study on the Thai working population, we aim to partner with individuals that deeply care about advancing research that will support people to understand themselves and others, and to bring out the best in each other at work.