Goal Achievement Software That Works on Motivation

Nobody abandons a goal because they lost track of it. They abandon it because the drive ran out somewhere around week three. Marlee is a collaboration and performance OS that measures what sustains your motivation, so goals survive past the enthusiasm phase. Free to get started.
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Trust by Individuals and Teams in 194+ Countries

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194+ countries · 25 years of research · Up to 98% analysis reliability

Team collaboration

Why Goal Achievement Software Often Falls Short

Goal tools are measurement instruments. Set the target, break it into milestones, watch the percentage climb. When the percentage stops climbing, the tool reports that accurately and does nothing else.
The failure almost never happens at the tracking layer. It happens when the goal stops feeling worth the cost, or when the way it was structured cuts against how the person works. Someone who needs visible progress gets a twelve-month objective with no interim signal. Someone who needs autonomy gets a plan that specifies every step.
A dashboard reporting 34% complete and stalled is a precise description of a problem it has no way to diagnose.

How Marlee Helps You Reach Your Goals

Marlee works on the input that determines whether a goal gets finished: what sustains your drive when the initial motivation has worn off.
The measurement behind that is the Marlee Motivational Analysis, which draws on 25 years of research and covers 48 distinct work motivations with up to 98% analysis reliability. Marlee is a collaboration and performance OS, so it applies to team objectives as much as personal ones.
Then you can build goals that fit. Structured in the way you respond to, paced how you sustain effort, and framed in terms that matter to you rather than terms that sounded good in the planning session. When you want structured help, Coach Marlee runs the Goal Catcher program: two five-minute sessions a week over eight weeks, building goal-setting, vision, and the momentum habits that carry a goal through.
What this changes about setting goals:
focus

Know what sustains your effort

Understand which motivations keep you moving: visible progress, autonomy, a clear sense of purpose. Then build goals around them.
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Diagnose a stall while it is fixable

Ask Marlee why momentum dropped and get an answer based on your motivational data rather than a generic prompt to try harder.
team

Set team goals people commit to

Every teammate gets their own guidance, so shared objectives can be framed in the terms each person will invest in.
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Outcomes for Goals That Get Finished

The measure of goal software is not how well you tracked the goal. It is how many goals got finished. Working on motivation rather than measurement changes that number.

Accelerated progress toward objectives

Momentum builds instead of needing to be manufactured, because the goal is structured around what sustains you.

Fewer goals abandoned at the halfway mark

Understanding what stalls you means you can design around it before it happens, not explain it afterward.

Sustained momentum

Accountability comes from knowing what drives people, and it carries a goal through the unglamorous middle.

Stronger commitment to objectives

Teams build a clearer understanding of what they are working toward and why it matters to each of them.
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What You Get Without a Planning Cycle

No planning cycle to wait for and no framework to configure. The analysis is free and applies to the goal you are already stuck on.
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Find out what sustains your effort

The Marlee Motivational Analysis comes from a science-backed questionnaire and covers 48 measured work motivations, including what keeps you moving and what consistently drains you.

See what drives the rest of the team

The rest of your team connects in the Marlee app and completes their own questions. You can then frame a shared objective so each person has a reason to commit that is theirs.

Ask why the momentum stopped

Put it to Coach Marlee: why you keep stalling on something, or how a goal should be structured for the way you work. The answer draws on your measured motivations.

Nothing to set up

Getting started is quick. No goal framework to build, no cycle to align to. Insights arrive immediately.

How Marlee Is Different from Goal Tracking Tools

Goal tracking tools tell you the progress stopped. Marlee tells you why, and what to change so it starts again.

Drive, not dashboards

Tracking tools report that progress stopped. This addresses the reason it stopped, which is almost always motivational rather than administrative.

Built for how you work

Rather than universal productivity advice, guidance is built from your measured motivations so the goal is designed around you.

Works with what you already use

Keep your existing objectives or OKR tracking. Marlee explains why progress inside it is or is not happening.

No cost to start

Nothing to install, nobody to ask, and no credit card. Create an account and start seeing insights today.

Find out what sustains your drive

Start free and find out what sustains your drive past week three. Nothing to configure.

Research and Evidence

The Marlee Motivational Analysis draws on 25 years of research into leadership motivation and organizational performance, one of the most comprehensive studies of its kind. Marlee's goal achievement programs are built on that same foundation, developed by founder Michelle Duval from her research and practice as a pioneer of professional coaching.
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Trusted by Leading Teams

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Awesome and effective coaching program of helping to increase motivation for goal challenged people. Fallen in love with goals and looking forward to more BHAGs. Highly recommend the coaching for Goal Catcher!

Anonymous Coachee

After the 'Goal Catcher' coaching program
quote_1_
Wonderful tool to understand what motivates you and your team.

Belinda Field

Verified review, Product Hunt
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Frequently Asked Questions

Ready to finish what you start?

Goals fail on motivation, not on tracking. Create your free Marlee account and find out what keeps yours going.
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Work

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Solutions

High Growth CompaniesEnterpriseVCs & AcceleratorsUniversitiesTalent AcquisitionOnboardingUnlocking High Performance in ICsHigh Performance TeamsTalent DevelopmentLeadership DevelopmentTeam CommunicationCulture & AI TransformationHybrid Work & Return to OfficeResolving ConflictCase Studies

Resources

BlogHow To MarleeAbout UsFAQsMedia CenterResearch StudiesPersonality TypesContributorsContact UsMotivational Analysis

Company

PricingMichelle DuvalOur TeamCoach & People Leader TrainingEthical CommitmentsVulnerability Disclosure ProgramContributor GuidelinesPrivacy PolicyTerms & Conditions

Work

ConnectMotivateCollaborateDevelopHireBe Hired

Solutions

High Growth CompaniesEnterpriseVCs & AcceleratorsUniversitiesTalent AcquisitionOnboardingUnlocking High Performance in ICsHigh Performance TeamsTalent DevelopmentLeadership DevelopmentTeam CommunicationCulture & AI TransformationHybrid Work & Return to OfficeResolving ConflictCase Studies

Resources

BlogHow To MarleeAbout UsFAQsMedia CenterResearch StudiesPersonality TypesContributorsContact UsMotivational Analysis

Company

PricingMichelle DuvalOur TeamCoach & People Leader TrainingEthical CommitmentsVulnerability Disclosure ProgramContributor GuidelinesPrivacy PolicyTerms & Conditions