AI Coach

Meet Coach Marlee, an AI coach that knows how you are wired

Coach Marlee coaches 1,000+ goals across work and personal life, with your 48 work motivations behind every answer. It is there when the moment arrives, day or night, in the flow of your work.

Free to start. No credit card needed. Your results sit behind every answer.

Illustration of a watering can caring for three different plants, showing coaching tailored to each person

A coach is only as good as what it knows about you

Most advice is written for an average person who does not exist.

Coach Marlee, your AI coach, starts with the Marlee Motivational Analysis: 48 work motivations, up to 98% reliability, 25+ years of research. So when you want help with a hard conversation, a career call or a goal you keep putting off, the AI coaching fits you. Want the overview of AI coaching at Marlee first? Start with the AI Coaching page, then come back here to see what makes this coach different.

How it knows you

Your motivations are the first thing Coach Marlee reads

Before you type a word, Coach Marlee already has a picture of what drives you, how you like to make decisions and where you tend to get stuck. That picture comes from your Motivational Analysis, which does not measure personality. It measures what motivates you at work.

The result is coaching that sounds like it is talking to you, because it is. Two people can ask the same question and get different coaching, and that is the point. Coach Marlee, an AI coach for 1,000+ goals across work and personal life, adapts to who is asking.

Questions people bring to Marlee

A few of the sample questions shown on the Marlee home page:

  • What are my biggest weaknesses?
  • What business career is right for me?
  • How do I work effectively with others?
See the AI Coaching overview →
In the flow of work

Coaching that turns up when the moment does

You do not have to wait for a scheduled hour. Coach Marlee can be part of the work as it happens.

Before

Before the hard conversation

Rehearse a tough piece of feedback, a pay conversation or a pitch with coaching that knows how you tend to come across.

Ask Coach Marlee: how to open, what to avoid and where your style might land differently with the other person.

During

In the middle of a program

Structured programs run for 8 weeks with two sessions a week. Goal Catcher covers values and life vision, and Personal Power builds confidence in influence.

Try: pick the program that matches the goal you keep circling and let each session build on the last.

After

After the moment has passed

A meeting went sideways, or something went right and you want to repeat it. Looking back is where a lot of learning happens.

Ask Coach Marlee: what drove your reaction, what you would change next time and what to keep.

Whatever the goal, from career and leadership to confidence and wellbeing, Coach Marlee coaches it from your own motivations.

Human coaches

A person is on the bench when you want one

Some goals call for a person in the room. A certified human coach can pick up from the same data Coach Marlee uses, so you never start from scratch.

Every coach on the bench is trained in the evidence-based coaching methodologies co-developed by Marlee's founder, Michelle Duval, a pioneer in coaching since 1997. The coaching is data-backed, because it works from your Marlee results.

So you can move between Coach Marlee, an AI coach for 1,000+ goals across work and personal life, and a human coach, without repeating yourself.

Illustration of a person climbing yellow steps while holding up a large pink flag, showing leadership growth
Start for free

Try an AI coach that already knows you

Create a free account and you get your Motivational Analysis plus one complete 8-week AI coaching program with Coach Marlee. No credit card needed, and no need to explain yourself from scratch.

How it works

From sign-up to your first coaching conversation

You bring a goal. Marlee brings the picture of how you are wired.

1

Create your free account

Sign up without a credit card. Your results stay private and are visible only to the spaces you choose to join.

2

See how you are wired

Complete the Motivational Analysis and see your 48 work motivations instantly. This is the picture Coach Marlee works from.

3

Tell Coach Marlee what you are working on

Name the goal, from a promotion to a difficult relationship to a personal habit. Coach Marlee coaches 1,000+ goals across work and personal life.

4

Keep going, and add people

Return whenever you need it, compare your profile with up to 3 teammates, and bring in a human coach when the goal calls for one.

1,000+

coaching goals Coach Marlee supports, across work and personal life

Up to 98%

reliability at measuring 48 work motivations

16B

data points behind every coaching recommendation Marlee makes

90%

of coaching users achieve their goals within just 4-8 weeks

“Never could I have imagined an AI coach being this good, as if you are talking with a real human.”
Negari, age 25
Trusted by individuals and teams in 194+ countries, including 500 Startups, Accenture, Amazon, Atlassian, Canva, Google, HubSpot, KPMG, L'Oreal, Meta, Microsoft and SAP
Explore Marlee

Where an AI coach fits in your growth

See how it works in Managing & Coaching, Leadership Development, Communication and High Performance Individual Contributors, or read the Marlee blog and the case studies.

Related pages: ai coaching app and coaching app.

FAQs

How is an AI coach that knows my motivations different from a general chatbot?

A general chatbot answers the question you typed. Coach Marlee answers it knowing what drives you, because your Motivational Analysis sits behind the conversation. Ask how to handle a stalled project and the advice for someone who needs structure will differ from the advice for someone who thrives on variety.

It is also built around coaching rather than answers alone. Programs have a goal, a rhythm of two sessions a week for 8 weeks, and a clear idea of what progress looks like.

Can an AI coach help with personal goals, or only work ones?

Both. Coach Marlee coaches 1,000+ goals, from career advancement and leadership to wellbeing, confidence and relationships. The same picture of how you are wired applies at home and at work, so a goal like setting boundaries or saying no gets the same personal treatment as a goal like delegating.

If you are not sure where to begin, Goal Catcher helps you get clear on your values and vision first.

Is my information private when I use an AI coach?

Marlee prioritizes privacy. Your work-preference insights stay private and secure, and only your name, profile photo and motivational insights are visible, and only to people in the spaces you are part of. Nobody outside those spaces can see your data unless you choose to share it.

Your results are stored securely, in line with privacy laws and GDPR, and you can ask for your account and results to be deleted.

When should I choose a human coach over Coach Marlee?

Choose a person when the goal needs someone in the room: a career turning point, a high-stakes leadership moment or a topic where you simply want a human conversation. Many people use both, with Coach Marlee between sessions and a human coach at the big moments.

Human coaches on the bench are trained in the evidence-based methodologies co-developed by Michelle Duval, a pioneer in coaching since 1997, and they work from your Marlee data so the coaching is data-backed.

Is the picture an AI coach has of me actually accurate?

The Motivational Analysis measures 48 work motivations with up to 98% reliability, and it is built on 25+ years of research and 16 billion data points. It looks at what motivates you at work, and it does not measure personality.

You can check it yourself. Your results are available instantly, so you can judge for yourself whether the description of what drives you rings true.

Meet the coach that already knows you

Run your free Motivational Analysis and start your first conversation with Coach Marlee.