AI Coaching App

How Coach Marlee works, and the science behind it

Looking for an AI coaching app you can trust? Here is what Coach Marlee does, how a program runs from week to week and the research behind every answer.

Free to start. No credit card needed. Try a full 8-week program and judge it yourself.

Illustration of a smiling person reaching a hand towards an orange butterfly marked AI, showing people adapting to change

What an AI coaching app should show you before you start

What does it coach, what is the evidence and how does a session actually go?

This page answers those three questions for Coach Marlee, your AI coach for 1,000+ goals across work and personal life. Everything starts with the Marlee Motivational Analysis, which measures 48 work motivations and does not measure personality. If you want the big picture first, read the overview of AI coaching, or see how it feels day to day on the coaching app page.

The science

Three things behind every answer

Coach Marlee is not a chat window with a friendly name. It rests on data, research and a method.

Your data

48 work motivations

The Motivational Analysis measures 48 work motivations with up to 98% reliability. Coach Marlee reads your results before it coaches you.

What it changes: the coaching suits you, whether you need structure or variety, a push or a plan.

The research

25+ years and 16 billion data points

Marlee's models draw on 25+ years of motivation research and 16 billion data points. Coaching recommendations follow patterns in that data.

What it changes: suggestions are grounded in evidence instead of whatever sounds good on the day.

The method

Coaching designed by Michelle Duval

Programs use evidence-based coaching methodologies co-developed by Marlee's founder, Michelle Duval, a pioneer in coaching since 1997.

What it changes: each program has a clear coaching structure rather than being a loose conversation.

A program in practice

What a program looks like, week by week

A program runs for 8 weeks with two sessions a week. You choose a goal, such as confidence, emotional intelligence or a clearer sense of direction, and Coach Marlee builds each session around that goal and around your results.

Each session is a conversation rather than a lecture. Coach Marlee asks questions, reflects what it sees in your motivations and points you to something practical to try before the next one. Over the weeks, the small steps add up.

What stays constant

Whichever program you pick, a few things hold steady.

  • Your results shape every session
  • One clear goal across 8 weeks
  • A human coach is there if you want a person
Browse the programs →
What it coaches

Pick a goal, and the coaching has a shape

More than 1,000 goals across work and personal life. Here are four programs to give you a feel.

Confidence

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in, at work and in life.

See the program →
Wellbeing

Vital Wellbeing

Build energy and emotional resilience, and break through self-sabotage.

See the program →
Perspective

Big Picture Thinker

Get more comfortable with strategic thinking and see the wider view.

See the program →
Learning

Reflection and Patience

Master stepping back, so that learning sticks and improvement becomes a habit.

See the program →
Start for free

See a full program before you pay anything

The free plan includes your Motivational Analysis and one complete 8-week program with Coach Marlee. No credit card needed, so the science above becomes something you can test yourself.

How it works

Your first week with Coach Marlee

Here is the path from account to first coaching conversation.

1

Create a free account

Sign up with no credit card. Your results are private and visible only to the spaces you choose to join.

2

Read your results

Your Motivational Analysis is ready instantly. Spend a few minutes with the motivations that stand out, for better or worse.

3

Pick a program or ask a question

Choose a structured program for a goal you want to work on, or use Ask Marlee to get guidance on a specific situation, such as which roles would suit you.

4

Check progress and add support

Come back to your results over time to see what is shifting, compare profiles with up to 3 teammates, and add a human coach when you want one.

90%

of coaching users achieve their goals within just 4-8 weeks

16B

data points behind every coaching recommendation Marlee makes

Up to 98%

reliability at measuring 48 work motivations

25+

years of motivation science behind Marlee

“Coaching with Marlee helped me build deeper levels of self-esteem and how I value myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try.”
Anonymous coachee, after taking the Trust Your Gut Feel program
Trusted by individuals and teams in 194+ countries, including 500 Startups, Accenture, Amazon, Atlassian, Canva, Google, HubSpot, KPMG, L'Oreal, Meta, Microsoft and SAP
Explore Marlee

The pieces behind the coaching

See how teams use Marlee in Managing & Coaching, Leadership Development and High Performance Individual Contributors, or read how coaching works across Marlee on the coaching feature page and in the Marlee blog.

Related pages: coaching app and free coaching app.

FAQs

How does an AI coaching app decide what to say to me?

Coach Marlee combines three inputs: your Motivational Analysis, the goal you have chosen and the coaching methodology built into each program. It then uses language AI to turn those into a conversation that sounds natural and fits you.

That is why two people on the same program get different coaching. The structure is the same, but the examples, the questions and the suggested steps follow each person's motivations.

Is AI coaching backed by research, or is it just a chat window?

It is backed by research. The Motivational Analysis draws on 25+ years of motivation science and 16 billion data points, measures 48 work motivations and has up to 98% reliability. Programs follow methodologies co-developed by Michelle Duval, a pioneer in coaching since 1997.

The Marlee coaching results speak to it too: 90% of coaching users achieve their goals within 4 to 8 weeks.

Can I use Coach Marlee for a goal that is not on the program list?

Yes. Coach Marlee coaches 1,000+ goals across work and personal life, and the programs are the most structured way into some of the most common ones. For a specific situation, such as preparing for a performance conversation or choosing between two roles, you can ask Marlee directly.

Ask Marlee uses your unique analysis, so even a one-off question gets an answer that fits how you are wired.

Where does an AI coach fall short of a human one?

A human coach can sit with you in the room, read a moment in person and bring years of lived experience. Coach Marlee cannot do that. What it offers is availability whenever you need it, a deep read of your motivations and a free way to begin.

Many people use both. A human coach on Marlee's bench works from your data and is trained in methodologies co-developed by Michelle Duval, so the coaching stays data-backed and consistent.

Can I run a full program before I pay anything?

Yes. The free plan includes one complete 8-week coaching program with Coach Marlee, along with your Motivational Analysis and comparisons with up to 3 teammates. There is no credit card to enter.

If you want more programs or team features later, the pricing page shows what each plan includes.

Test the science with your own results

Run your free Motivational Analysis and start your first program with Coach Marlee.