Online Life Coaching

Online life coaching for anyone who wants to grow

Good coaching has often depended on your budget, your postcode and your diary. With Marlee, you start for free, coach online whenever suits you and bring in a human coach when you want one.

Free to start. No credit card needed. Coach at 6am or midnight.

Illustration of three people stacking coloured blocks together, showing a team built around a shared model

Coaching should not be a privilege

Most people who would benefit from a coach never get one. It costs too much, takes too long to arrange or feels like a big step.

Online life coaching removes the booking and the travel. Marlee adds something more: coaching built on data about you. You begin with the Marlee Motivational Analysis and its 48 work motivations. Then Coach Marlee, your AI coach, coaches 1,000+ goals across work and personal life, around the clock, shaped by how you are wired.

Ways to coach online

One approach to coaching, three ways to use it

You do not have to pick one. Most people move between them.

In the moment

A quick question, answered now

Something happens at work or at home and you want a steer before you react. Ask Marlee gives you guidance based on your own analysis, not a generic answer.

Best for: the awkward text, the tricky conversation, the decision you cannot sleep on.

Over weeks

A goal you work on steadily

Coach Marlee runs structured programs where you set a goal and make progress in short sessions. The free plan includes one complete 8-week program.

Best for: habits, confidence, balance and any change that takes more than one good talk.

Face to face

A human coach, online

A certified human coach meets you online and works from the same data as your AI coach, which saves the first few sessions of getting to know you.

Best for: big decisions, hard seasons and anything where you want a person to think with.

Everything runs from one analysis of you. See how the coaching works.

Why the data matters

Online coaching works better when it knows you

A coach you have just met has to spend weeks learning how you think. Marlee gets you there in one step. Your Motivational Analysis tells Coach Marlee, and any human coach you work with, what drives you, so the coaching can start with the real issue.

It is also why the same goal can be coached in very different ways. A person who is driven by results and a person who is driven by belonging may both want to feel more confident. The route for each is different, and Marlee reflects that.

  • Built on 25+ years of motivation science
  • Up to 98% reliability across 48 work motivations
  • Coaching shaped around you, not a template
Illustration of a watering can caring for three different plants, showing coaching tailored to each person
Certified human coaches

Real people, trained in an evidence-based method

When you meet a human coach through Marlee, you meet someone trained in an evidence-based methodology co-developed by Michelle Duval. Michelle has been a pioneer in coaching since 1997, and every coach on the bench works in that method.

The coaching is data-backed too. Your coach can see how you are wired, so they spend less time guessing and more time on what matters to you.

Meet the coaching bench

Coaches with experience across leadership, high growth ventures and early careers.

  • Executive and leadership coaches
  • Coaches who work with founders and teams
  • Coaches for early-career talent
Meet the coaches →
How it works

How online life coaching works with Marlee

Four steps, none of which involve finding a free slot in someone else's diary.

1

Sign up for free

Create an account and start. The free plan covers your Motivational Analysis, a complete 8-week AI coaching program and a comparison with up to 3 teammates.

2

Read your results

See how you are wired across 48 work motivations the moment you finish, then keep the results as your starting point for every conversation.

3

Choose what to work on

Pick from over 1,000 goals, such as confidence, balance, relationships or direction. Coach Marlee helps you sharpen it.

4

Coach in your own time

Use short sessions that suit your life. When you want a person, book a human coach who sees the same data.

90%

of coaching users achieve their goals within just 4-8 weeks

1,000+

coaching goals Coach Marlee supports, across work and personal life

194+

countries with individuals and teams on Marlee

Up to 98%

reliability at measuring 48 work motivations

“Never could I have imagined an AI coach being this good, as if you are talking with a real human.”
Negari, age 25
Trusted by individuals and teams in 194+ countries, including 500 Startups, Accenture, Amazon, Atlassian, Canva, Google, HubSpot, KPMG, L'Oreal, Meta, Microsoft and SAP
Explore Marlee

More ways to coach with Marlee

See how teams use Marlee in Managing & Coaching, Leadership Development and High Performance in ICs, or explore the coaching programs and the Marlee blog.

Related pages: career coaching app and career change coaching.

FAQs

Is online life coaching as effective as meeting a coach in person?

For most goals, yes, because the work happens in the conversation, not the room. Online coaching also makes it easier to coach little and often, which is how habits tend to change.

With Marlee, you can use Coach Marlee for regular practice and a human coach for deeper conversations, so you get both consistency and depth. Among coaching users, 90% reach their goals in 4 to 8 weeks.

What does it cost to start online life coaching with Marlee?

Starting is free, and no credit card is needed. The free plan includes your Motivational Analysis, one complete 8-week AI coaching program with Coach Marlee and the option to compare your profile with up to 3 teammates.

There are plans if you want to go further, and you can see them on the pricing page. Many people simply start with the free program and see how it goes.

How do I know a life coach is any good?

The title is not regulated everywhere, so it is worth asking about training. Every human coach on the Marlee bench is trained in an evidence-based methodology co-developed by Michelle Duval, a pioneer in coaching since 1997.

Marlee's AI coaching follows the same methods and is built on 25+ years of motivation science. Because coaching is backed by your own data, you can also see whether it fits you.

Can I do online life coaching if I am busy or shy?

Yes, and it often suits both. Coach Marlee is available any time, so a ten-minute session can fit a lunch break. If speaking to a person feels like a big step, you can build up to it with your AI coach first and bring a human coach in when you feel ready.

Your analysis can also show you how you like to communicate, which helps when you want a coach who suits your style.

Which life goals can Coach Marlee help with online?

Coach Marlee coaches more than 1,000 goals across professional and personal life. Think career direction, leadership and delegation on one side, and confidence, balance, relationships and wellbeing on the other.

If your goal is not on a list, describe it in your own words. Coach Marlee will help you shape it into something specific you can work on.

Start coaching today, on your own terms

Create your free account, run your Motivational Analysis and begin with a goal that matters to you.