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Unlocking Gen Z at Work: A Generational Impact Study 2024

Marlee’s 23-year-long research study reveals dramatic shifts in workplace motivations from Baby Boomers to Gen Z. Our groundbreaking study dives deep into Gen Z’s motivations, revealing surprising insights that challenge common misconceptions. Discover how to boost collaboration across all generations, develop your Gen Z team members, and create inspiring workspaces for this unique generation. Learn how to equip Gen Z for success while evolving your workplace to support them. Ready to reshape the future of work?

Preliminary findings: Discover the superpowers of ADHD at work

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Already from our preliminary research, we've uncovered exciting, and important differences from 700+ people in 71+ countries that are set to redefine the conversation about ADHD at work. And we're just getting started! We believe ADHD is a superpower that can't be ignored, and should be celebrated by everyone.

Discover what we found

A lens into the motivations, attitudes, and behaviors of the Thailand working population

How to leverage, strategize and better understand new opportunities for the Thailand workforce

Comparative analysis of the Thailand working culture and those of other countries including; Australia, Japan, the US, and Malaysia

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Generational trends in workplace motivations at a global and US level

Boosting collaboration across the generations

Motivating Gen Z at work 

Developing Gen Z’s performance 

Matching Gen Z to the right roles 

Inspiring Gen Z to lead

Creating nourishing workspaces for Gen Z

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🎉 You're all set! 🌟

Your report is ready for you! 👀 Dive in and discover the dramatic shifts in workplace motivations across generations.💡 

Got questions? Don't sweat it! We're here, ready to chat and explore those 'aha!' moments together. 🤗
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Key findings from the study

👉 A 53% decrease in big-picture, strategic thinking from Baby Boomers to Gen Z, with 78% of Gen Z workers extremely focused on details and bottom-up approaches.

👉 A 60% decline in trusting "gut feel" for decision-making across generations, with Gen Z strongly preferring external feedback and information.

👉 A 47% increase in preference for text-based communication among Gen Z, coupled with a 26% drop in desire for voice-based interactions compared to earlier generations.

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A lens into the motivations, attitudes, and behaviors of the Philippines working population

How to leverage, strategize and better understand new opportunities for the Filipino workforce

Comparative analysis of the Philippines' working culture and those of some of its major trade partners including; the US, Australia, Thailand, India, Japan, the Netherlands, Germany, Malaysia and Belgium

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How Marlee works

Discover what motivates you

The more questions you answer on your work style, the more accurate Marlee's feedback and coaching will be.

Gain insights about yourself

Ask Marlee questions like "What is my biggest blind spot?" for personalized insights based on your motivations.

Develop your dream team

Invite your team so Marlee can help you understand your similarities, differences and how you can bring out the best in each other.

Compare your work style to Gen Z

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About Marlee

Marlee is a collaboration and performance AI used by teams from 90,000 companies in more than 190+ countries. We’re on a mission to empower individuals and teams to understand and bring out the best in themselves and each other at work. 

Marlee is built on 25 years of global human data and evidence-based psychologies, and it is now the world's largest global database of human motivations.

Trusted by teams in 90,000+ organizations from 190+ countries

With 90%+ reliability for measuring motivations at work
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