Unlocking Gen Z at Work: A Generational Impact Study 2024
Marlee’s 23-year-long research study reveals dramatic shifts in workplace motivations from Baby Boomers to Gen Z. Our groundbreaking study dives deep into Gen Z’s motivations, revealing surprising insights that challenge common misconceptions. Discover how to boost collaboration across all generations, develop your Gen Z team members, and create inspiring workspaces for this unique generation. Learn how to equip Gen Z for success while evolving your workplace to support them. Ready to reshape the future of work?
Get the Study
Key findings from the study
👉 A 53% decrease in big-picture, strategic thinking from Baby Boomers to Gen Z, with 78% of Gen Z workers extremely focused on details and bottom-up approaches.
👉 A 60% decline in trusting "gut feel" for decision-making across generations, with Gen Z strongly preferring external feedback and information.
👉 A 47% increase in preference for text-based communication among Gen Z, coupled with a 26% drop in desire for voice-based interactions compared to earlier generations.
