Jasmine Ferres
EXECUTIVE COACH
Jas is passionate about building high-performing, human-first cultures that unlock creative potential and sustainable performance. She partners with senior leaders and organisations at critical moments of growth and transformation, helping them translate ambition into aligned strategy, capability, and culture.
More about Jas
Across a 20+ year global career, Jas has been a trusted coach and advisor to executives and leadership teams navigating complexity, scale, and change. Her work spans Media, Technology, Retail, and Creative industries, supporting organisations to strengthen leadership, shape vision, and build cultures where people and performance thrive.
Jas has designed and delivered leadership development programs for global organisations, including the executive team behind Apple’s Advertising business and inclusive leadership programs for Penske Media Corp. She has coached senior leaders at Google, Paramount Pictures, SBS, Sony, Variety, and Omnicom.
As Head of Organisational Solutions at Marlee, Jas brings together behavioural insight, motivation science, and AI-enabled coaching to help organisations drive performance at scale. Her work focuses on understanding what truly motivates individuals and teams, and translating that into practical, data-led strategies that accelerate growth and adaptability.
A Professional Certified Coach (PCC) with over 3,000 coaching hours, Jas is known for creating spaces that are both deeply supportive and constructively challenging. She helps leaders surface blind spots, shift limiting patterns, and expand how they think, lead, and make decisions.
Jas’s approach is calm, incisive, and highly tailored—balancing empathy with directness. She works with leaders to move beyond reactive patterns and build the awareness, confidence, and capability needed to lead in increasingly complex environments.
Outside of her work, Jas is drawn to the outdoors—hiking in the mountains, kayaking rivers, and swimming in open water. She is trained in yoga and mindfulness-based stress reduction, practices that continue to inform her perspective on leadership, wellbeing, and performance.
Previous Industry Experience
Media: Channel 4, Paramount Pictures, Sony Pictures, MTV, Penske Media Corp (Rollingstone, Variety Magazine), Beats by Dre, Complex Networks
Tech: Apple, Google, BENLabs, Brennan IT
Retail: Country Road, ASOS, FreshRealm
Advertising: Wieden & Kennedy, TBWA, Media Arts Lab, Zambezi, Trailer Park, Sid Lee, Envoy, Design Bridge, David & Goliath, Giant Spoon, Hook, The Refinery, Rosewood.
Experience, Qualifications and Associations
- Marlee Coach
- Harvard Business School, Senior Management Program (Omni U)
- Professional Coach Certification, International Coaching Federation
- Neuroscience Advanced Coaching Certificate, BAL, USA
- Certified Professional Co-active Coach, CTI, USA
- First Class Honors in Business Administration, RMIT, Australia
- Bachelor of Sociology, RMIT, Australia
Skills Summary
- Executive & Founder Coaching
- Leadership & Team Development
- Culture Transformation & People Strategy
- Organisational Performance
- Inclusive Leadership
- Mindfulness and creative wellbeing
- Behavioural Insight & Motivation
- Values, Vision & Strategic Alignment
Client Testimonials
I have never partnered with a consultant with such a customizable experience to meet our creative agency culture. Jasmine's recommendations are thoughtful and modernized with a data driven approach.
Nicole Gordon, Director of Talent + Culture | David and Goliath
We learnt so much through this experience with Jas, not only from one another but also as it relates to forming new goals for the company.
Jean Freeman, Principal + CEO, Zambezi
Jas's approach to learning is based on deep knowledge of human and team behavior. Her sessions are inspiring, informative and fun.
Mark Tomaszewics, Chief Experience Officer, Bulldog Drummond
I can't say enough about Jasmine's thoughtful approach to topics that can be somewhat uncomfortable. The sessions were not only customized, but interactive and engaging, leaving everyone wanting more.
Jocelyne Norris, Head of People, Tagger
Jas has had such a positive impact on our teams across Asia - participants come away with stronger leadership skills, confidence and a sense of community.
Kelly Lee, Managing Director - China, Media Arts Lab
Working with Jasmine was transformative. She helped me navigate cultural differences, build trust, and foster a more inclusive, human-centered team culture. Her guidance on leadership, structure, and growth continues to shape how I lead and support my team today.
Marc Carey, SVP Marketing, Substance Global
Working with Jas gave me clarity on my role as a leader — where I could contribute most, grow, and play to my strengths. Her coaching helped me build lasting habits for balance and creativity, and to approach challenges with greater intention. Our sessions became a space to think deeply, find solutions, and bring my best self to both my team and my work.
Aaron Frank, CMO, Ben Labs